SMALL AND MEDIUM ENTERPRISES (SME) STRATEGIES IN ASEAN DEVELOPING COUNTRIES TO SURVIVE IN THE PANDEMIC ERA
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Date
2020
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Solid State Technology Volume: 63 Issue: 3
Abstract
The impact of the current pandemic has caused Small and Medium Enterprises (SME) to experience a
downturn. SMEs experienced a decline in sales and had difficulty obtaining raw materials. This study aims to
examine SME strategies to survive in the pandemic era. This research uses a literature study approach with data
from SMEs in five developing ASEAN countries; Philippines, Indonesia, Malaysia, Thailand and Vietnam. The
results showed that to overcome SME, the role of the government and large companies is needed. The
assistance is in the form of funds, digital technology and training for SME employees.
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Keywords
Strategy, SME, ASEAN, Pandemic