MUSEUMS REVITALIZATION THROUGH SERVICE QUALITY IMPROVEMENT AND CUSTOMER SATISFACTION

Simple item page
dc.contributor.authorPratminingsih, Sri Astuti
dc.contributor.authorSoedijati, Elizabeth Koes
dc.date.accessioned2014-08-14T03:10:55Z
dc.date.accessioned2019-10-21T11:47:20Z
dc.date.available2014-08-14T03:10:55Z
dc.date.available2019-10-21T11:47:20Z
dc.date.issued2011-06-16
dc.description.abstractMuseum is not only a place where objects are preserved but also provide information, education and entertainment but also a symbol of community pride. The Culture and Tourism Ministry of Indonesia launched Visit Museum Campaign in 2009 through 2014. It aimed at increasing public appreciation of the museum as part of the country’s heritage as well as drawing more visitors. To attract more visitors, a good service quality of the museums should be created. There has been evidence that when customers’ perceptions of service quality are positive, visitors are satisfied and the behavioral intentions are favorable. This paper examines the service quality attributes for evaluating perceived service quality of museums in serving visitors, visitors’ satisfaction levels and future intentions to revisit and recommend the museums. Research was conducted in 3 museums in Bandung (Indonesia) with 500 visitors as respondents. The survey questions were organized based on SERVQUAL. The collected data was analyzed by using statistical methods such as correlation analysis. The research findings indicate that service quality and visitor satisfaction has a significant and positive relationship with visitors’ behavioral intentions.en_US
dc.identifier.urihttp://repository.widyatama.ac.id/handle/123456789/3535
dc.language.isoenen_US
dc.publisherSociety Interdisciplinary Business and Economy Research Conference (SIBR) 2011, Economic Faculty Tammasat University Bangkoken_US
dc.relation.ispartofseries;KII.CD.086
dc.subjectmuseumen_US
dc.subjectservice qualityen_US
dc.subjectcustomer satisfactionen_US
dc.subjectbehavioral intentionen_US
dc.titleMUSEUMS REVITALIZATION THROUGH SERVICE QUALITY IMPROVEMENT AND CUSTOMER SATISFACTIONen_US
dc.typePresentationen_US
Files
Original bundle
Now showing 1 - 3 of 3
Thumbnail Image
Name:
Cover proceeding SIBR2011.pdf
Size:
66.04 KB
Format:
Adobe Portable Document Format
Description:
Download
Thumbnail Image
Name:
confrence program SIBR.pdf
Size:
360.12 KB
Format:
Adobe Portable Document Format
Description:
Download
Thumbnail Image
Name:
SSRN-id1867808 - sri astuti.pdf
Size:
226.06 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Plain Text
Description:
Download
Collections
INTERNATIONAL PUBLICATIONS