JOURNEY TO QUALITY AND EXCELLENCE IN HIGHER EDUCATION INSTITUTION: THE CASE OF CENTRO ESCOLAR UNIVERSITY MANILA, PHILIPPINES

Abstract
The paper discusses the journey of an institution in higher education to quality and excellence. The model for performance excellence through the Malcolm Baldrige ctiteria was adopted to achieve its vision-mission and goals. Given that the University is traditional in orientation and hierarchical in structure and function, the enabling value embraced to attain the vision and fulfill its mandate is that of a learning organization. Thus, the CEU organization has opened its doors to innovations and improvements on current practices. CEU’s strategic planning process and activities are well defined resulting in widespread deployment throughout the university and high participation across campuses and various schools, colleges and departments.The regular planning process in the University is an achievement in itself. The University recognizes that it is only through the proper identification of its target market and the understanding of market behavior would be able to effectively respond to the needs and expectations of its potential customers. CEU plans and implements the measurement, and analysis of data to ensure the effectiveness of the quality management system. Several data management systems, some automated were implemented. The faculty is the heart of the teaching-learning process. The staff gives support for this heart to function effectively. CEU takes pride in having competent faculty and non-teaching staff members. The University’s well defined procedures in the recruitment and hiring of faculty and staff members ensure that only those who are qualified are accepted and given regular or to continuously train the teaching force and the non-teaching staff. The development and training plans are formulated by each school/college and department which are aligned with the vision, mission and goals of the university. These development and training plans are well structured based on the training needs assessment. CEU’s Performance Results can best described by the various awards and recognition given by several agencies. Experiences and learnings gained from the awards and recognition are integrated in our continuous quest for operational improvement and organizational excellence.
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Keywords
quality assurance, performance excellence, strategic planning, customer focus, results
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