JOURNEY TO QUALITY AND EXCELLENCE IN HIGHER EDUCATION INSTITUTION: THE CASE OF CENTRO ESCOLAR UNIVERSITY MANILA, PHILIPPINES
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Date
2014-02-14
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Widyatama International Seminar
Abstract
The paper discusses the journey of an institution in higher
education to quality and excellence. The model for performance
excellence through the Malcolm Baldrige ctiteria was adopted to
achieve its vision-mission and goals. Given that the University is
traditional in orientation and hierarchical in structure and
function, the enabling value embraced to attain the vision and
fulfill its mandate is that of a learning organization. Thus, the
CEU organization has opened its doors to innovations and
improvements on current practices. CEU’s strategic planning
process and activities are well defined resulting in widespread
deployment throughout the university and high participation
across campuses and various schools, colleges and
departments.The regular planning process in the University is an
achievement in itself.
The University recognizes that it is only through the
proper identification of its target market and the understanding of
market behavior would be able to effectively respond to the needs
and expectations of its potential customers. CEU plans and
implements the measurement, and analysis of data to ensure the
effectiveness of the quality management system. Several data
management systems, some automated were implemented. The
faculty is the heart of the teaching-learning process. The staff
gives support for this heart to function effectively. CEU takes
pride in having competent faculty and non-teaching staff
members. The University’s well defined procedures in the
recruitment and hiring of faculty and staff members ensure that
only those who are qualified are accepted and given regular or to
continuously train the teaching force and the non-teaching staff.
The development and training plans are formulated by each
school/college and department which are aligned with the vision,
mission and goals of the university. These development and
training plans are well structured based on the training needs
assessment. CEU’s Performance Results can best described by the
various awards and recognition given by several agencies.
Experiences and learnings gained from the awards and
recognition are integrated in our continuous quest for operational
improvement and organizational excellence.
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Keywords
quality assurance, performance excellence, strategic planning, customer focus, results