HARNESSING UNIVERSITY-INDUSTRY COLLABORATION THROUGH LIFELONG LEARNING EDUCATION

Abstract
Strategic alliances play a major part in the strategic set up of many firms. While this mode toconduct economic activity has received increasing attention in the strategic management literature, our understanding is still limited. This paper aims to explore the strategic alliance between university-industry relationships by focusing on the experience of Open University Malaysia and its lifelong learning strategic alliances. This paper reviews literatures on allianceformation and management, governance of alliances and dynamics of alliances. The advantages and the challenges of interorganisational collaboration are discussed. Thestrategic alliances between organisations may reduce resource redundancy and increase effective use of state fiscal, physical, and personnel resources. More often than not, policymakers are interested in using strategic alliances to leverage change that is not attainable when institutions act alone, especially when the desired changes span across public sector institutions or across educational sectors. The managerial advices suggested by the current literatures are revisited in order to access the groundwork to address alliance challenges and enhance their alliance capability. This paper proposes that with an increasing number of alliances firms are increasingly forced to develop consistent practices within alliances and to coordinate between these alliances. In the quest to develop a knowledge based society, alliances between university and industry are more pertinent as universities need to produce the pool of talents with a set of specific skills required by specific industries. Open University Malaysia has forged strategic alliances with many organisations, locally and abroad. Open University Malaysia through its Institute of Professional Development has forged with several national bodies; Master Builders Association of Malaysia, Building Management Association of Malaysia, Federation of Malaysian Consumers Association, Malaysian Institute of Human Resources Management, Institute of Public Relations Malaysia, Malaysian Institute of Management, Malaysian Financial Planning Council and the Malaysian Institute of Estate Agents. These national bodies are holding a pivotal role in shaping the industries in Malaysia. Open University Malaysia is seen as a trendsetter in the field of education, having brought to mainstream attention the viability and benefits of the open or distant learning approach. By harnessing this approach Open University Malaysia has helped the scores of working individuals to upgrade their qualifications as its mission is to make education accessible for all.
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Keywords
Strategic Alliances, Collaboration, Synergy, Governance, Lifelong Learning Education
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