WORD OF MOUTH IMPLICATIONS OF SERVICE QUALITY MEDIATED STUDENT SATISFACTION: A Study on a Private University in Bandung
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue
Abstract
Private universities are one of the institutions that provide educational services. Private universities in the practice of providing educational services are required to provide such services provided by public universities. Therefore, the service quality of private universities required to become better in the near future. This study will reveal that word of mouth is the implication of service quality mediated by student satisfaction. The results of this study will reveal how big the effect onthe service quality of student satisfaction and it has implications of the word of mouth student.
Description
Keywords
Service Quality, Customer Satisfaction, Word of Mouth and Universities