THE USEFULNESS OF BALANCED SCORECARD TO IMPROVE INDONESIA TOURISM PERFORMANCE

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dc.contributor.authorLatif, Dini Verdania
dc.contributor.authorSaudi, Mohd Haizam Mohd
dc.date.accessioned2021-02-12T01:13:20Z
dc.date.available2021-02-12T01:13:20Z
dc.date.issued2019
dc.description.abstractThe performance of Indonesian tourism lags far behind Thailand and Singapore in terms of the number of tourist travel. In order to improve the performance of tourism, organizations need a good performance measurement tool. One of the tools that can be used is a balanced scorecard. The application of Balanced Scorecards will improve performance by identifying the cause and effect relationship between activity and performance based on four perspectives. Unfortunately, the measurement of Indonesia's tourism performance has not applied measurement based on customer perspective.en_US
dc.identifier.issn1943-023X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12405
dc.language.isoenen_US
dc.publisherJournal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issueen_US
dc.subjectBalanced Scorecarden_US
dc.subjectTourist Performanceen_US
dc.subjectTourist Satisfactionen_US
dc.titleTHE USEFULNESS OF BALANCED SCORECARD TO IMPROVE INDONESIA TOURISM PERFORMANCEen_US
dc.typeArticleen_US
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