THE USEFULNESS OF BALANCED SCORECARD TO IMPROVE INDONESIA TOURISM PERFORMANCE
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Date
2019
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue
Abstract
The performance of Indonesian tourism lags far behind Thailand and Singapore in terms of the number of tourist travel. In order to improve the performance of tourism, organizations need a good performance measurement tool. One of the tools that can be used is a balanced scorecard. The application of Balanced Scorecards will improve performance by identifying the cause and effect relationship between activity and performance based on four perspectives. Unfortunately, the measurement of Indonesia's tourism performance has not applied measurement based on customer perspective.
Description
Keywords
Balanced Scorecard, Tourist Performance, Tourist Satisfaction