ENTREPRENEURSHIP IN CREATIVE INDUSTRY: A SWOT ANALYSIS ON A DISTRIBUTION OUTLET AT BANDUNG JAVA
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Date
2009-10-29
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1st Malaysia-Indonesia Private University Industry Linkages Conference (UIBL 2009) & 2nd World Conference of International Entrepreneur & Family Business Association (IEFBA 2009), Institute of Malaysia - Indonesia Studies (IKMI) UNISEL Malaysia, APTISI Indonesia, International Entrepreneur and Family business Association (IEFBA)
Abstract
The development of creative industry shows a significant contribution to the regional
growth specially Bandung. The paper describes the success of one company in a creative
industry. The research applied the SWOT analysis to examine the performance of this
kind of entrepreuneurship. The investigation showed that this company can use its
potential strength in the quality and design of its products to win the competition and
manage its business based on the strategies offered.