PARTNERSHIPS STRATEGIC MANAGEMENT FOR SUSTAINABLE SMES INDUSTRIES (Case Study of SMEs Industries in Bandung, Indonesia)
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Date
2010-10-12
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The International Conference on Industrial Engineering and Bisnis Management, Departement of Industrial Engineering, Faculty of Science and Technology State Islamic University of Sunan Kalijaga, Yogyakarta
Abstract
The purpose of this research is to identify appropriate
strategic management of Small Business Enterprises (SMEs) in
order to compete in a global competition, especially after ACFTA
(Asian – China Free Trade Agreement) has been applied in year
2010.
The research is a case study of a sentra (limited area which
fullfiled by many industries with similar products) of SMEs
Industries in Bandung, the capital West Java Province,
INDONESIA. A sentra of knitting textiles SMEs industries which
popular as Sentra Rajutan Binongjati was selected, because of its
productivity.
The data were collected by running scheduled Focused Group
Discussions (FGDs) under related topics. Many stakesholders
involved were SMEs entrepreneurs, the associations, big
industries surrounding, local government, centre researchs, and
mass public figures.
SWOT (strength, weakness, opportunity and threats) analysis
techniques were used to develop a matrix as a basis of Protocol
Document. This final document listed several strategic plannings
in accordance to this sentra be well prepared to compete in
global market.
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Keywords
Global Competition, Strategic Management, SWOT Analysis, SMEs Industries, Bandung