PARTNERSHIPS STRATEGIC MANAGEMENT FOR SUSTAINABLE SMES INDUSTRIES (Case Study of SMEs Industries in Bandung, Indonesia)

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PARTNERSHIPS STRATEGIC MANAGEMENT FOR SUSTAINABLE SMES INDUSTRIES (Case Study of SMEs Industries in Bandung, Indonesia)

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Title: PARTNERSHIPS STRATEGIC MANAGEMENT FOR SUSTAINABLE SMES INDUSTRIES (Case Study of SMEs Industries in Bandung, Indonesia)
Author: Mu’minah, Iin
Abstract: The purpose of this research is to identify appropriate strategic management of Small Business Enterprises (SMEs) in order to compete in a global competition, especially after ACFTA (Asian – China Free Trade Agreement) has been applied in year 2010. The research is a case study of a sentra (limited area which fullfiled by many industries with similar products) of SMEs Industries in Bandung, the capital West Java Province, INDONESIA. A sentra of knitting textiles SMEs industries which popular as Sentra Rajutan Binongjati was selected, because of its productivity. The data were collected by running scheduled Focused Group Discussions (FGDs) under related topics. Many stakesholders involved were SMEs entrepreneurs, the associations, big industries surrounding, local government, centre researchs, and mass public figures. SWOT (strength, weakness, opportunity and threats) analysis techniques were used to develop a matrix as a basis of Protocol Document. This final document listed several strategic plannings in accordance to this sentra be well prepared to compete in global market.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/1369
Date: 2010-10-12


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