THE ELECTRONIC SERVICE QUALITY IN INCREASING CONSUMER'S INTEREST TO SHOP FOR FASHION PRODUCTS IN ZALORA INDONESIA

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dc.contributor.authorHidayah, Riski Taufik
dc.contributor.authorKinanta, Deandra
dc.contributor.authorSolihin, Ismail
dc.contributor.authorNugraha, Deden Novan Setiawan
dc.date.accessioned2021-02-20T04:09:17Z
dc.date.available2021-02-20T04:09:17Z
dc.date.issued2020
dc.description.abstractThe growth of e-commerce in Indonesia has become one of the fastest growing digital economy industries, so this is followed by a more competitive business situation. Zalora provides an innovation in the form of the application of artificial intelligence to provide a more memorable shopping experience. The purpose of this research was to determine the effect of electronic service quality in increasing consumer interest in shopping again at Zalora Indonesia. The population in this research are consumers who have shopped at Zalora. The analytical method used is the test spearman rank correlation coefficient, t test and determination coefficient test. The research finding that the quality of electronic services contributes to consumer interest in repeat buyers by 79.03%.en_US
dc.identifier.issn0038-111X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12698
dc.language.isoenen_US
dc.publisherSolid State Technology Volume: 63 Issue: 3en_US
dc.subjectElectronic Service Qualityen_US
dc.subjectRepurchase Intentionen_US
dc.titleTHE ELECTRONIC SERVICE QUALITY IN INCREASING CONSUMER'S INTEREST TO SHOP FOR FASHION PRODUCTS IN ZALORA INDONESIAen_US
dc.typeArticleen_US
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