THE DESCRIPTION OF THE POTENTIAL ON SMALL AND MEDIUM-SIZED FOOD INDUSTRIES IN ORDER TO IMPROVE COMPETITIVENESS
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Date
2020
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International Research Association for Talent Development and Excellence, Vol.12, No.2s
Abstract
To improve the added value and employment of the small and medium-sized food industries, a study need to be
done in order to map out the potentials, disadvantages, opportunities and threats towards the small and mediumsized food industries, in order to face the globalization era. This activity aims to obtain data and information of
The Potential of Small and Medium-sized Food Industries. The study using a descriptive research method with
survey techniques. From the 16 aspects of the profile components of small and medium-sized food industries, 10
aspects (62.5%) had included in a good category. The last 6 aspects (37.5%) had included in the medium
category. Another threat faced by small and medium-sized food industries comes from China, associated with
the implementation of CAFTA. Yet behind this threat, there is an opportunity for small and medium-sized
industries to flood the markets of China and ASEAN. The challenge is the ability of the small and medium-sized
industries to produce innovative products.
Description
Keywords
Potential, Small and Medium, Food Industries, Competitiveness