ONLINE SHOPPING HESTITATION MODEL: A Survey In Bandung Jawa Barat

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dc.contributor.authorYusuf, Paulus Sugianto
dc.contributor.authorNovianto, Robertus Ary
dc.date.accessioned2021-02-10T08:15:14Z
dc.date.available2021-02-10T08:15:14Z
dc.date.issued2020
dc.description.abstractwith the development of internet technology allows the second stage of the internet bubble in which the use of the internet as a tool to conduct transactions and the exchange of goods or the sale of goods is increasingly widespread. in indonesia, there are not too many companies selling online on the internet, but it is already rife because many individuals or companies sell products by marketing them on increasingly social networks in indonesia such as facebook. although still rampant there are still many who have not done the process of shopping online on the internet.the basic model of this study was taken from cho et al. (2006) in his research entitle online shopping hestitation. according to cho et al., doubts about shopping online are caused by four supporting factors such as uncertainty, media / channel innovation, contextual factors and customer characteristics. each factor has sub-factors that support the main factors, based on this basic model, a research model is then developed by adding several sub-factors from turban and mathew (2001). this study aims to determine what factors influence a person to refuse to shop on the internet. the study was conducted by conducting a survey in bandung, west java and from 90 samples distributed 75 individual respondents were collected to see factors that influence individuals to delay or even refuse to shop online. model testing uses partial least square (pls) data processing methods for hypothesis testing. the results of this study are the basic model and additional sub-factors proved that of the 17 sub-factors studied 15 sub-factors affect the doubt in shopping online and only 2 sub-factors that have not been proven to influence doubts in shopping online.en_US
dc.identifier.issn1475-7192
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12334
dc.language.isoenen_US
dc.publisherInternational Journal of Psychosocial Rehabilitation, Vol.24, Issue 02en_US
dc.subjectOnline Shoppingen_US
dc.subjectE-Commerceen_US
dc.subjectHestiationen_US
dc.subjectPartial Leat Squareen_US
dc.subjectOnline shopping acceptance modelen_US
dc.subjectSurveyen_US
dc.titleONLINE SHOPPING HESTITATION MODEL: A Survey In Bandung Jawa Baraten_US
dc.typeArticleen_US
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