ONLINE SHOPPING HESTITATION MODEL: A Survey In Bandung Jawa Barat
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02
Abstract
with the development of internet technology allows the second stage of the internet bubble in which the
use of the internet as a tool to conduct transactions and the exchange of goods or the sale of goods is increasingly
widespread. in indonesia, there are not too many companies selling online on the internet, but it is already rife because
many individuals or companies sell products by marketing them on increasingly social networks in indonesia such as
facebook. although still rampant there are still many who have not done the process of shopping online on the
internet.the basic model of this study was taken from cho et al. (2006) in his research entitle online shopping hestitation.
according to cho et al., doubts about shopping online are caused by four supporting factors such as uncertainty, media
/ channel innovation, contextual factors and customer characteristics. each factor has sub-factors that support the main
factors, based on this basic model, a research model is then developed by adding several sub-factors from turban and
mathew (2001). this study aims to determine what factors influence a person to refuse to shop on the internet. the study
was conducted by conducting a survey in bandung, west java and from 90 samples distributed 75 individual
respondents were collected to see factors that influence individuals to delay or even refuse to shop online. model testing
uses partial least square (pls) data processing methods for hypothesis testing. the results of this study are the basic
model and additional sub-factors proved that of the 17 sub-factors studied 15 sub-factors affect the doubt in shopping
online and only 2 sub-factors that have not been proven to influence doubts in shopping online.
Description
Keywords
Online Shopping, E-Commerce, Hestiation, Partial Leat Square, Online shopping acceptance model, Survey