STRATEGIC DIRECTION TOWARD INTERNATIONALIZATION BUSINESS AND MANAGEMENT EDUCATION
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Date
2013-06
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International Journal of Trade, Economic and Finance, Vol. 4, No. 3, online in http://www.ijtef.org/papers/277-CF3007.pdf
Abstract
The growth of internationalization activities
within higher education has become "an important issues" and
"present waven in the development of higher education.
Internationalization strategy is needed in higher education to
accelerate the transformation into internationalization
effectively. The purpose of this study is to offer a strategic
direction for the internationalization of a private university in
Indonesia. Present a five elements framework for strategy
design, which providing answer to five questions. Arenas:
where will we be active? Vehicles: how will to get there?
Differentiator: how will we win in the marketplace? Staging:
what will be our speed and sequence of moves? And last,
Economic logic: how will we obtain our returns? Through those
elements, the creating strategic direction expected that
internationalization could work efficiently and effectively.
Finding of this study reveals that there are elevens clusters of
organization capability that must be considered to achieve HE
internationalization. Those clusters includes: clusters
organization capability such as 1) Organization and Leadership;
2) Managing Quality Management System; 3) Student and
Graduate; 4) Managing People at work; 5) Developing
Curriculum; Learning Management System & Academic
Atmosphere; 6) Research, Professional Service, Community
Service; 7) Cooperation & Networking ; 8) ICT Utilization; 9)
Funding, Facility and Marketing Management; 10) Creating &
managing KMS (Knowledge Management System); 11)
Recognize & National and International Accreditation must be
considered to achieve HE internationalization.
Description
Keywords
Term-Strategic, direction, internationalization, higher education.