CLUSTER BUSINESS DEVELOPMENT AT THE MICRO, SMALL AND MEDIUM ENTERPRISES
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Date
2013-03-16
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10th UBAYA International Annual Symposium On Management, Universitas Surabaya
Abstract
Cluster approach is very important as one approaches considered for improving
SMEs, the approach is better than the individual approaches. Small-medium entrepreneurs
have never had a meeting with other similar companies in their environment. SMEs
individually are usually not able to capture market opportunity as a result they often miss the
opportunity to exchange information and experiences as well as opportunities for product
development collaboration to work on the existing market potential. Business networks are
proved effectively to increase business competitiveness due to synergy. In the cluster
approach, supporting (both technical, management and financial) distributed to the group
rather than individual SMEs.
This study aims to analyze the dominant factor effecting the development of business
clusters and model development on bamboo crafts industry in Tasikmalaya District using
factor analysis. Bamboo industry chosen because it is one of the leading industry in
Tasikmalaya district that has a strong brand image and a lot of local employment.
The data used primary and secondary data, primary data was collected through
stakeholder discussion forums, questionnaires, and interviews with relevant actors, namely
local government, educational and training institutions, financial institutions, research and
development, business associations, as well as business units which include the workforce in
it. Observations directly to the business units also performed to determine the production
process and business conditions, particularly in capturing information about the obstacles
faced. While the secondary data used are policy documents at the central and local, regional
statistical data, and relevant literature.
Description
Keywords
The Micro, Small And Medium Enterprises, Cluster Business, bamboo crafts industry