INTRODUCTION, ADOPTION, AND ADAPTATION IN QUALITY MANAGEMENT IMPLEMENTATION AT SMALL MEDIUM ENTERPRISE
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Date
2011-07-04
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Fakultas Teknik, Universitas Indonesia
Abstract
The purpose of this research was to analyze how the process of quality management implementation at Small Medium
Enterprises (SMEs). Starting point of this research based on the paradigm that quality management implementation has been
conduct both of large companies and small and medium-sized companies to improve their competitiveness and gain long-term
profitability. The process of quality management implementation consist of three phases namely the introduction stage,
adoption stage, and adaptation stage. Case Study is used as prime research strategy and took SMEs for Manufacturing Sector
as research object. Prime method of collecting data is structured interview with director, managers, supervisor, and
employees. The results indicated that in the introduction stage of quality management implementation is marked by receiving
project of Education Ministry amounting two billions, large companies order for various product, mass customization as the
orientation of the new production system, and SME is pointed as subcontractor of large company. Adoption stage of quality
management implementation is characterized by the development of quality systems and evaluation of customer satisfaction.
Meanwhile, adaptation stage of quality management implementation is marked by the implementation of developed standard
operating procedures. Those result give insight that SME has carried out continuous quality improvement through quality
management implementation, in order to enhance customer satisfaction.
Description
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Keywords
Quality management implementation, introduction, adoption, adaptation, customer satisfaction