THE INFLUENCE OF CUSTOMER RELATION ON CUSTOMER VALUE OF UNIVERSITAS SANGGA BUANA YPKP BANDUNG
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Date
2011-04-27
Journal Title
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Publisher
De la Salle Lipa Philipines + Universitas Widyatama Bandung
Abstract
This research aimed is to know about how the customer relation will affect customer values from Universitas Sangga
Buana YPKP’s students. The customer relation has been carried out by university management party until today has
been good, but there are still any other problems, for example, many students go out from this university and select
other university and its students have less competitive power. Consequently, the problems would be approached in this
research from customer relation concept and theory and its customer value itself. The explanatory research method is
used in this research is to attribute its relationship with the third research objective. This method is selected because
author wishes to see what’s reasons for appearance of the phenomenon. Other factors that affect toward USB YPKP
students’s customer value formation, among other are : promotion efforts launched by university management, less
sense of belonging from its alumni so that it does not grow up university brand, and innovative drawbacks from
management party in challenging global competition. Another variables such as the promotion efforts, sense of
belonging, innovative drawbacks can be used in the next research to discover the customer values.
Description
Keywords
Customer Relation, Customer Value