CORPORATE SOCIAL RESPONSIBILITY ENGAGEMENT AMONG SMALL AND MEDIUM ENTERPRISES
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Date
2010-07-11
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Publisher
CIEL SBM-ITB Gedung SBM-ITB
Abstract
The main objective of this paper is to examine the engagement of small and medium enterprises in corporate
social responsibility program. Small and medium enterprises represent the largest proportion of established
business in Indonesia. Therefore, the role of small and medium enterprises towards the nation’s growth with
respect to the economy, employment as well as Gross Domestic Product is very important. The research
investigates the attention paid by small and medium enterprises to CSR issues, social activities promoted by the
companies, and the motivation to adopt CRS behavior. The respondents are randomly chosen from the small
and medium enterprise in Bandung. The finding reveals that small and medium enterprises attention to CSR
issues and adoption of CSR behavior is quite high.
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Keywords
Corporate Social Responsibility, small business enterprise