Browsing by Author "Rahmayanti, Rima"

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    THE EFFECT OF DELEGATIVE LEADERSHIP STYLEAND NON-PHYSICAL WORK ENVIRONMENT ON EMPLOYEE PERFORMANCE ON CV WIRASANDI
    (WIBEST-III, 2022) Sanjaya, Rizky Dwi; Pratami, Lefi Agastasia; Muldani, Dwi mentari Sukma; Rizky, Muhamad; Permata, Putri Millennia; Rahmayanti, Rima
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    THE EFFECTS OF ENTREPRENEURSHIP EDUCATION AND FAMILY ENVIRONMENT ON ENTREPRENEURIAL ATTITUDES WITH MOTIVATION AS INTERVENING VARIABLES TO MANAGEMENT FIELD AT UNIVERSITY X
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Sujai, R. Achmad Drajat Aji; Susanti, Neneng; Rahmayanti, Rima
    This study aims to analyze the effect of entrepreneurship education and family environment on entrepreneurship through motivation. The type of research method used is an explanatory survey. The population in the study was 711, using a simple random sampling technique obtained as many as 260 samples. Analysis of statistical data used was the test of validity, reliability, classical assumption test, and path analysis. Based on the results of data processing, entrepreneurship education (X1) and family environment (X2) have a joint effect on entrepreneurial attitudes (Y). Furthermore, entrepreneurship education (X1), family environment (X2), and motivation (Z) together influence the attitude of entrepreneurship (Y) so that the model used in this study is fit or feasible. Entrepreneurship education and family environment have a positive and significant effect on the motivation of FEB University X Management study students partially. Likewise, entrepreneurship education, family environment, and motivation have a positive and significant effect on the attitude of entrepreneurship students of the FEB University X Management study program partially. The results of path analysis show that entrepreneurship education has a direct influence on the attitude of entrepreneurship, and indirectly also has an influence on motivation as an intervening variable. This means that motivation mediates entrepreneurship education. Then the family environment has a direct and indirect influence on entrepreneurial attitude with motivation as an intervening variable.
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    EFFECTS OF OCCUPATIONAL SAFETY AND MOTIVATION ON EMPLOYEE PERFORMANCE: A STUDY ON FIRE DEPARTMENT OF KARAWANG
    (International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 1, 2020) Arafat, Zarisnof; Isyanto, Puji; Rahmayanti, Rima
    The purpose of this study was to determine the effect of occupational safety and motivation to employee performance on the Fire Department Karawang. As we know the speed factor in tackling the fire is needed because it involves the safety of human lives and valuable assets. Therefore in addition to completeness of equipment and technical skills required in the field of safety and the motivation of the employees of the fire department is very high. The success of managing fire quickly and minimize workplace accidents will cause a sense of job satisfaction of employees karawang firefighters.
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    THE EFFECTS OF USING USTADZ CELEBRITY ON INFLUENCING CONSUMER INTENTION TO ENGAGE WITH UMRAH TRAVEL IN BANDUNG, INDONESIA
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Rahmayanti, Rima; Susanti, Neneng; Padmakusumah, Rizal Ramdan; Oktari, Sari Dewi
    The increasing number of Umrah pilgrims from year to year does not corner people's buying interest in worshiping the temple amid the many cases of Umrah travel fraud in recent years, where some Umrah travel agents are not trustworthy in managing their companies so that the material and non-material losses of prospective pilgrims. The purpose of this study is to find out how much the influence of Ustadz as an endorser in influencing people’s interest in Umrah pilgrims of choosing a travel agent. The research method used quantitative descriptive, with SEM PLS analysis tools. The population number is not known, the determination of the number of samples is by the theory of Malhotra, which is five times the number of indicators. The results of this study is a significant influence from religious teachers as an endorser of buying interest of Umrah pilgrims in choosing travel by 92,21%.
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    INFLUENCE INVESTMENT OPPORTUNITY SET, LEVERAGE AND MARKET RISK OF DIVIDEND PAYOUT RATIO
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Susanti, Neneng; Rahmayanti, Rima; Padmakusumah, Rizal Ramdan; Sujai, R. Achmad Drajat Aji
    This study aims to Determine Whether there is a significant effect of the Investment Opportunity Set, Leverage and Market Risk on Dividend Payout Ratio partially and together. This study uses descriptive and verivative methods, Populations taken from Manufacturing Companies listed on the Stock Exchange for the period 2012-2017. By using purposive sampling in sampling. Data used secondary sources of data items, namely the financial statements of 15 Manufacturing Companies listed on the Stock Exchange for the period 2012-2017. The data analysis used in this study is multiple linear analysis with a significance level of 5%. The program used in analyzing the data uses E-Views 9. The results of the study indicate that the partially Investment Opportunity Set partially Affects the Dividend Payout Ratio. and leverage has an influence partially on dividend payout ratio While Market Risk does not partially Affect the Dividend Payout Ratio. And together it shows that the Investment Opportunity Set, Leverage and Market Risk have a significant effect on Dividend Payout Ratio.
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    INTERNET BASED INTERACTIVE MARKETING PRACTICES IN PRIVATE UNIVERSITIES (Case Study at the Best Private Universities in the Bandung City Area)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Padmakusumah, Rizal Ramdan; Susanti, Neneng; Rahmayanti, Rima; Oktari, Sari Dewi
    There are 117 private universities in Bandung City, Indonesia. The competition between private universities in the Bandung City is certainly very tight and who is most capable of persuading and influencing consumers (prospective students) so he will win the competition and certainly get a large number of new students. One marketing activity that has a broad and fast impact to influence and or persuade consumers to buy is interactive marketing. Interactive marketing is, of course, a mandatory activity for every business organization, including private universities especially internet-based marketing. This research aims to identify and analyze internet-based interactive marketing activities of the best private Universities in Bandung City and its surroundings, which are located directly (Kabupaten Bandung, Kabupaten Bandung Barat, and Kota Cimahi). Private universities that are directly adjacent to the Bandung City are also analyzed because they are direct competitors from private universities in Bandung City. This research is a descriptive exploratory study or a type of qualitative research with the research method used is descriptive statistics. The unit analysis of this study is private universities located in the city of Bandung and around. The observation unit are various internet-based interactive marketing activities from these private universities. Using purposive judgment sampling with the criteria of the best private universities, the sample of this study is 6 private universities. Primary data and secondary data are both used in this study and the data is obtained by direct observation through internet browsing related to the object of research. The results of the study show that internet-based interactive marketing is quite intensively carried out by private universities in Bandung City and around. The website, search ads, display ads, e-mail, and social media have been implemented quite thoroughly and intensively by them. Interactive internet-based marketing seems to play a role in their webometricsranking and promotion activities.
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    THE MAINTAINING OF TRUST OF ONLINE BUSINESS TRADING FROM ISLAMIC PERSPECTIVE
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Rahmayanti, Rima; Padmakusumah, Rizal Ramdan; Susanti, Neneng; Susanto, R.
    Based on country general managerin 2018 reveals that customer satisfaction online shopping decreased until 86% because the items that the buyer received were not the same as what on display or the items that they buy are unexpectations, as well as the Digital Trust Index survey explains the rampant digital fraud that has reduced consumer confidence in shopping online. The purpose of this study is to find out about the Islamic perspective of the importance of maintaining trust in trading online which is based on Islamic Shari'a. The research method used is descriptive qualitative. The results of this study are that online businesses must be trustworthy in maintaining consumer trust by holding the principle of Islamic Shari'a, including: not reducing the weight of the scale, explaining the specifications of the products sold, not over-editing images that do not match the original form.
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    PENGARUH KOMPETENSI DAN MOTIVASI PERAWAT TERHADAP KEPUASAN KERJA SERTA IMPLIKASINYATERHADAPKINERJA PERAWAT DALAM MEMPERSIAPKAN ASEAN ECONOMIC COMMUNITY (AEC) 2015
    (Seminar Nasional & Call For Paper, Forum Manajemen Indonesia (FMI) ke-7, 2015-11-10) Rahmayanti, Rima; Madiawati, Putu Nina
    Kesehatan merupakan hak azasi setiap orang sehingga masyarakat berhak memperoleh pelayanan kesehatan secara adil,merata dan bermutu yang menjangkau seluruh masyarakat.Dalam menghadapi ASEAN Economic Community (AEC) 2015. Indonesia harusmenjadikantahuntersebutmenjadisebagai final untukmencapaikesejateraan di bidangkesehatan. Tujuan dari peneltian ini untuk mengetahui dan mengkaji seberapa besar dampak dari kepuasan kerja yang dipengaruhi oleh kompetansi dan motivasi perawat terhadap kinerja para perawat tersebut.Penelitian dilakukan di rumah sakit umum daerah Kota Bandung. Metode penelitianmenggunakan pendekatan kuantitatif, dengan hasil penelitian menyatakan bahwa terdapat pengaruh yang signifikan dari kompetensi dan motivasi terhadap kepuasan kerja perawat rumah sakit umum daerah kota Bandung baik secara simultan maupun parsial. Secara simultan dijelaskan bahwa kompetensi dan motivasi kerja secara bersama-sama berpengaruh sebesar 63% terhadap kepuasan kerja,sedangkan secara parsial kompetensi mempengaruhi kepuasan kerja sebesar 38,33% dan motivasi kerja mempengaruhi kepuasan kerja sebesar 27,93%. Variabel kepuasan kerja terhadap kinerja perawat sebesar 80,2%.
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    A RADIO ANNOUNCER: STRESS LEVEL & PERFORMANCE IMPACT ON RETAILERS INTENTION TO ADVERTISE
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Rahmayanti, Rima; Athoillah, Mohamad Anton
    The stress level on Indonesia radio announcer has reach 50,30% for past two years. Their obligations to connect with wider public are indeed challenge even though it is only known by its voice. In addition, this profession also requires caution with words that are issued when on air. What's more, the radio broadcasting profession in Indonesia ranks sixth out of the 9 most stressful jobs in years 2015. The Indonesian National Private Broadcast Radio Association (PRSSNI) state advertising expenditure on radio (Radex) reaching 1.2 trillion IDR until the end of the third quarter of year 2017. The portion of radex relatively lower compared another media; otherwise advertising is the biggest revenue for radio. This examination plans to test the effect of radio broadcaster work anxiety on the intention to promote moderate by performance, 50 samples taken with simple random sampling from consumer in city of Bandung, Indonesia that advertise on radio x. Partial Least Square Square (PLS) utilized for data investigation, the results shown performance play important role in rising or lower impact of work stress level on intention to advertise, this mean performance proven as moderating variable and work stress level impact positively on intention to advertise.
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    RELATIONSHIP MARKETING AS A KEY SUCCESS FACTOR OF CO-OPERATIVE ENTERPRISE BUSINESS PERFORMANCE (An Emphirical Testing on the Best Co-operative Consumer in West Java Province of Indonesia)
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Padmakusumah, Rizal Ramdan; Rahmayanti, Rima; Susanti, Neneng; Sujai, R. Achmad Drajat Aji Sujai
    This paper aims to empirically test the concept of relational marketing in co-operative enterprise. Testing was carried out on the best co-operatives consumer in the West Java Province of Indonesia, amounting to 37 co-operatives (370 respondents). The consumer co-operative is chosen because that it is one of the most numerous types of co-operatives in Indonesia and West Java Province. Also, it is chosen because that it is one of the provinces in Indonesia with the highest number of consumer co-operatives. Various statistical analyze and tests in this research were carried out using Structural Equation Modeling-Partial Least Square method (SEM-PLS) assisted by SMART-PLS 3.2.7 statistical software. Testing the effects of mediating variables in this research using “The Steps” approach [1][2]. The results of this research are that relationship marketing directly affects the co-operative business performance (path coefficient = 0.155 and P Value = 0.059, at 5% significance level) and also member loyalty (path coefficiet = 0.684 and P Value = 0,000, at 5% significance level).Member loyalty directly affects co-operative business performance (path coefficient = 0.441 and P Value = 0,000, at 5% significance level). Relationship marketing has an indirect effect through member loyalty on co-operative business performance (path coefficient = 0.301 and P Value = 0,000, at 5% significance level). The implication of this research is to undrstand that by focusing on improving the quality of relationship marketing programs or activities, the management of co-operatives consumer in the West Java Province of Indonesia will significantly increase the loyalty or member participation and also the co-operative business performance. Subsequent research can be carried out on a unit analysis in another country or in the different types of co-operatives such as service co-operative, production co-operative and saving and loan co-operative.
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    STRATEGI ORIENTASI PASAR DALAM MEMENUHI NILAI PELANGGAN DI ERA ASEAN ECONOMIC COMMUNITY(AEC)
    (Program studi Administrasi Bisnis Fakultas Komunikasi dan Bisnis Universitas Telkom, 2016-04) Rahmayanti, Rima; Madiawati, Putu Nina
    Ditengah tuntutan terhadap kenaikan Upah Minimum Propinsi (UMP) peran pemerintah sangatlah penting, khususnya bagi indutri kecil dan menengah.Membangun sektor industri pada era globalisasi tentu membutuhkan strategi yang tepat dan konsisten, sehingga dapat mewujudkan industri yang tangguh dan berdaya saing baik di pasar domestik maupun di pasar global, yang pada gilirannya mampu mendorong tumbuhnya perekonomian, menciptakan lapangan kerja, meningkatkan pendapatan masyarakat dan akhirnya mengurangi kemiskinan. Berdasarkan data dari Pusat Data dan Analisis Pembangunan Jawa Barat, khususnya di Kota Bandung sampai dengan tahun 201 5 memiliki industr kecil dan menengah sebesar 300 unit usaha. Jurnlah unit usaha yang cukup besar tersebut perlu dilakukan pembinaan dengan baik sehingga mampu mendongkrak pendapatan masyarakat Jawa Barat, khususnya Kota Bandung. Keunggulan-keunggulan sektor industri kecil clan menengah tersebut diantaranya memberikan kontribusi bagi penyerapan tenaga kerja dan mampu menciptakan nilai tarnbah (value added) yang lebih tinggi pada berbagai komoditas yang dihasilkan.
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    TOURISM DESTINATION MANAGEMENT INFORMATION SYSTEM OF WEST JAVA AS AN EFFORT TO INCREASE COMMUNITY INCOME
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Rahmayanti, Rima; Hamdani, Dani
    The purpose of this research is to provide information to domestic and foreign tourists about the potential of tourist destinations in province of West Java by creating a market to make them easier for to travel. This research uses the concept of design action that appears in the work of social psychologist Kurt Lewin. As a result of this research, it consists of an application called "someah" expecting tourists can feel the comfort of West Javanese who are friendly so West Java is the most visited destination. The application of someah presents a ngendong that is a rented house by West Javanese in a tourist destination, kaulinan consists of special arts or appropriate cultural discussions in tourist areas, and Kuncen namely tour guides, users who can be used by governments, foreign tourists and local, kuncen, homestay business owner.