A RADIO ANNOUNCER: STRESS LEVEL & PERFORMANCE IMPACT ON RETAILERS INTENTION TO ADVERTISE
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02
Abstract
The stress level on Indonesia radio announcer has reach 50,30% for past two years. Their obligations
to connect with wider public are indeed challenge even though it is only known by its voice. In addition, this
profession also requires caution with words that are issued when on air. What's more, the radio broadcasting
profession in Indonesia ranks sixth out of the 9 most stressful jobs in years 2015. The Indonesian National Private
Broadcast Radio Association (PRSSNI) state advertising expenditure on radio (Radex) reaching 1.2 trillion IDR
until the end of the third quarter of year 2017. The portion of radex relatively lower compared another media;
otherwise advertising is the biggest revenue for radio. This examination plans to test the effect of radio broadcaster
work anxiety on the intention to promote moderate by performance, 50 samples taken with simple random sampling
from consumer in city of Bandung, Indonesia that advertise on radio x. Partial Least Square Square (PLS) utilized
for data investigation, the results shown performance play important role in rising or lower impact of work stress
level on intention to advertise, this mean performance proven as moderating variable and work stress level impact
positively on intention to advertise.
Description
Keywords
Radio, Announcer, Work Stress, Intention to Advertise, Performance