Browsing by Author "Gaffar, Vanessa"

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    CITY BRANDING AND CITY TOURISM
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Sakti, Intan Widuri; Gaffar, Vanessa; Dirgantari, Puspo Dewi
    A city can be seen from various perspectives, including tourist attraction as the ability to compete effectively in tourism with other cities. In Indonesia, cities have become tourist destinations which have undoubted advantages, although in this study the city did not have a "name reminder" as an alarm to open a description of the memory of a tourist city that had been visited in other words referred to as city branding . As we know, cities in Indonesia have the potential to become tourist cities, seen from a variety of local wisdom that is owned and it can help highlight the city. Besides other factors that influence include accommodation and tourism services, as well as city resources, such as architectural attractions, nature, and transportation availability.
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    THE CREATION OF TOURISM EXPERIENCES QUALITY TO INCREASE THE INTENTION OF TOURIST LOYALTY (Study of Ciletuh-Palabuhanratu Geopark Visitors, West Java)
    (International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02, 2020) Hidayah, Riski Taufik; Hurriyati, Ratih; Hendrayati, Heny; Wibowo, Lili Adi; Gaffar, Vanessa
    The competition makes a research of tourist loyalty seen as important because all efforts to retain tourists will be far more efficient when compared to businesses and efforts to attract new tourists to visit. This research aims to determine the effect of the experience quality of on the intention of Ciletuh-Palabuhanratu Geopark tourist loyalty in West Java. The factors tested in this research are the experience quality and the intention of loyalty. The research method used is verification methods. The population in this research are tourists who have visited the Ciletuh-Palabuhanratu Geopark. The sampling technique used in this research is Non Probability Sampling with a purposive sampling method with total sample of 100 respondents. The analytical method used in this research is the analysis of the Spearman rank correlation coefficient and the coefficient of determination at a significant level of 5%.