Browsing by Author "Borshalina, Tita"

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    ANTICIPATION IN THE FUTURE DEVELOPMENT OF TRUSMI BATIK SMES AT CIREBON REGENCY
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Borshalina, Tita
    Micro, Small and Medium Enterprises is essential for the national economy Indonesia. Trusmi Batik is one example of successful SMEs to stimulate the local economy while creating products that are competitive in the national and international levels. The aim of this paper is to identify the factors that cause, as well as barriers to running business Trusmi Batik. This study also want to know the anticipation of future events made by employers Batik Trusmi in creating customer value. The study uses a qualitative approach to understand the problems that occur in Trusmi Batik enterprises. The results showed that there is great potential for running business Trusmi Batik, such as Batik Trusmi is a product of culture, business rooted for generations, entrepreneurs have tacit knowledge, availability of infrastructure, and open markets both domestically and internationally. The constraint is the lack of government support, some of the business was still running on their own, as well as lack of promotion. In addition, there is need extra effort made by a batik entrepreneur Trusmi in marketing and in anticipation of future competition.
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    DEVELOPMENT OF ENTREPRENEURSHIP AND SUSTAINABLE INNOVATION IN INDONESIAN SMALL AND MEDIUM ENTERPRISES (Study on Trusmi Batik SMEs in Cirebon, West Java, Indonesia)
    (The 11th Asian Academy of Management International Conference 2015,Universiti Sains Malaysia (USM), APEX, Asian Academy of Management, Majelis Profesor Negara, Yayasan Pahang, 2015-10-02) Borshalina, Tita
    The objective of this research is to describe the development of entrepreneurship and sustainable innovation in Indonesian Small and Medium Enterprises, casestudy on Trusmi Batik SMEs in Cirebon, West Java, Indonesia. This study is a descriptive study by using qualitative approach, and generate descriptions and analyzes how the development of entrepreneurship and sustainable innovation in Trusmi Batik SMEs in Cirebon, West Java, Indonesia. This study used data which collected using several methods, including site observation, interviews, and document study method (content analysis). Data were analyzed using interactive analysis. The research result indicated that the important role of entrepreneurship and sustainable innovation on Trusmi Batik SMEs businesses entrepreneurship can provide ideas in the businesses development. Innovation can provide tangible contribution to support business improvement on Batik Trusmi SMEs in Cirebon. The results also showed that high innovation can improve business Trusmi Batik SMEs. These results indicate that product innovation implementation became priority and have dominant contribution to reflect innovation. Meanwhile, growth in assets is the most important indicator to reflect the businesses. That is, an increase in product innovation can determine which assets growth as a reflection of the development of business, thereby providing a high contribution toward business improvement of Batik Trusmi SMEs in Cirebon.
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    THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION THROUGH INNOVATION ON THE PERFORMANCE OF INDONESIA FISH CULTIVATOR MICRO ENTERPRISE
    (Solid State Technology, Volume: 63 Issue: 3, 2020) Borshalina, Tita; Aliansyah, M. Iqbal; Meilinda, Sintia; Rafli L., Muhammad; Rezkia, Mochamad
    The purpose of this study was to analyze (1) the influence of entrepreneurial orientation on the performance of the fish cultivator micro enterprise; (2) The influence of innovation on the performance of the fish cultivator micro enterprise; (3) The influence of entrepreneurship orientation on performance through the innovation of fish cultivator micro enterprise Entrepreneurial orientation is measured through an innovative, proactive, and risk-taking perspective. Innovation is measured through the perspective of product innovation, process innovation, market innovation and drivers. Performance is measured through a balanced scorecard perspective. The method in this study used an explanatory method with data collection techniques through a questionnaire consisting of variable indicators with a rating scale of 1 to 5. A total of 241 fish cultivator micro enterprises were selected as research objects. The collected data were processed using Path Analysis with SPSS software. The results showed that (1) entrepreneurial orientation has a positive and significant effect on the performance of the fish cultivator micro enterprise; (2) Innovation has a positive and significant effect on the performance of the fish cultivator micro enterprise; (3) Entrepreneurial orientation has a positive and significant effect on the performance of the fish cultivator micro enterprise through innovation. Innovation is one of the important factors to improve micro enterprise performance by encourage entrepreneurial orientation.
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    THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION THROUGH INNOVATION ON THE PERFORMANCE OF INDONESIA FISH CULTIVATOR MICRO ENTERPRISE
    (Solid State Technology, 2020) Borshalina, Tita; Aliansyah, M Iqbal; Meilinda, Sintia; L, Muhammad Rafli; Rezkia, Mochamad
    The purpose of this study was to analyze (1) the influence of entrepreneurial orientation on the performance of the fish cultivator micro enterprise; (2) The influence of innovation on the performance of the fish cultivator micro enterprise; (3) The influence of entrepreneurship orientation on performance through the innovation of fish cultivator micro enterprise Entrepreneurial orientation is measured through an innovative, proactive, and risk-taking perspective. Innovation is measured through the perspective of product innovation, process innovation, market innovation and drivers. Performance is measured through a balanced scorecard perspective. The method in this study used an explanatory method with data collection techniques through a questionnaire consisting of variable indicators with a rating scale of 1 to 5. A total of 241 fish cultivator micro enterprises were selected as research objects. The collected data were processed using Path Analysis with SPSS software. The results showed that (1) entrepreneurial orientation has a positive and significant effect on the performance of the fish cultivator micro enterprise; (2) Innovation has a positive and significant effect on the performance of the fish cultivator micro enterprise; (3) Entrepreneurial orientation has a positive and significant effect on the performance of the fish cultivator micro enterprise through innovation. Innovation is one of the important factors to improve micro enterprise performance by encourage entrepreneurial orientation.
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    THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION THROUGH INNOVATION ON THE PERFORMANCE OF INDONESIA FISH CULTIVATOR MICRO ENTERPRISE
    (Solid State Technology, 2020) Borshalina, Tita; Aliansyah, M Iqbal; Meilinda, Sintia; L, Muhammad Rafli; Rezkia, Mochamad
    The purpose of this study was to analyze (1) the influence of entrepreneurial orientation on the performance of the fish cultivator micro enterprise; (2) The influence of innovation on the performance of the fish cultivator micro enterprise; (3) The influence of entrepreneurship orientation on performance through the innovation of fish cultivator micro enterprise Entrepreneurial orientation is measured through an innovative, proactive, and risk-taking perspective. Innovation is measured through the perspective of product innovation, process innovation, market innovation and drivers. Performance is measured through a balanced scorecard perspective. The method in this study used an explanatory method with data collection techniques through a questionnaire consisting of variable indicators with a rating scale of 1 to 5. A total of 241 fish cultivator micro enterprises were selected as research objects. The collected data were processed using Path Analysis with SPSS software. The results showed that (1) entrepreneurial orientation has a positive and significant effect on the performance of the fish cultivator micro enterprise; (2) Innovation has a positive and significant effect on the performance of the fish cultivator micro enterprise; (3) Entrepreneurial orientation has a positive and significant effect on the performance of the fish cultivator micro enterprise through innovation. Innovation is one of the important factors to improve micro enterprise performance by encourage entrepreneurial orientation.
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    INTERNATIONAL CONFERENCE ON FAMILY BUSINESS & ENTREPRENEURSHIP 2018 THE INFLUENCE OF INTERNET USAGE ON BATIK TRUSMI SMES PERFORMANCE MODERATED BY INNOVATION CREATIVITY
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Borshalina, Tita; Sinaga, Obsatar
    The objective of this research is to reveal (1) the influence of internet usage on Batik Trusmi SMEs performance; (2) the influence of innovation creativity on Batik Trusmi SMEs performance; and (3) the influence of internet usage on Batik Trusmi SMEs performance moderated by innovation creativity. The samples were Trusmi Batik Small and Medium Enterprises (SMEs) in Cirebon, West Java, Indonesia. A total of 115 SMEs selected as the research object. Data were collected using a questionnaire consisting of variables indicator with a rating scale questions 1 through 5. The data were processed using the regression analysis with SPSS software. The research results indicated that (1) internet usage has a significant and positive influence on Batik Trusmi SMEs performance; (2) innovation creativity has a significant and positive influence on Batik Trusmi SMEs performance; and (3) internet usage has a significant and positive influence on Batik Trusmi SMEs performance moderated by innovation creativity. Therefore, SMEs is required to be more daring to use the internet optimally.
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    THE INFLUENCE OF SOCIAL MEDIA AND THE FEAR OF MISSING OUT ON GENERATION Z PURCHASING DECISION
    (Widyatama University - WIBEST, 2021) Borshalina, Tita
    This study aims to examine (1) the influence of social media on purchasing decisions, (2) the influence of Fear of Missing Out on purchasing decisions, and (3) the influence of social media and Fear of Missing Out on purchasing decisions. The method used in this research is quantitative method. The data was collected using a questionnaire instrument, which was then analyzed using multiple regressions with classical assumption tests. The sample in this study is Generation Z in Bandung. Results of this study showed that (1) social media had no significant influence on purchasing decisions, (2) Fear of Missing Out had a significant influence on purchasing decisions, and (3) social media and Fear of Missing Out had a significant influence on purchasing decisions. The result of simultaneous regression calculation obtained that the whole dimensions of the social media and FoMO variables had a significant influence on the purchasing decisions of Generation Z. Since social media has no significant effect on purchasing decisions in Generation Z, companies can carry out other strategies such as word-of-mouth techniques, decoy effect, or e-mail marketing to improve purchasing decisions.
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    WORD OF MOUTH IMPLICATIONS OF SERVICE QUALITY MEDIATED STUDENT SATISFACTION: A Study on a Private University in Bandung
    (Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue, 2019) Dora, Yenny Maya; Lisdayanti, Anissa; Borshalina, Tita
    Private universities are one of the institutions that provide educational services. Private universities in the practice of providing educational services are required to provide such services provided by public universities. Therefore, the service quality of private universities required to become better in the near future. This study will reveal that word of mouth is the implication of service quality mediated by student satisfaction. The results of this study will reveal how big the effect onthe service quality of student satisfaction and it has implications of the word of mouth student.