THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION THROUGH INNOVATION ON THE PERFORMANCE OF INDONESIA FISH CULTIVATOR MICRO ENTERPRISE
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
Solid State Technology
Abstract
The purpose of this study was to analyze (1) the influence of entrepreneurial orientation on
the performance of the fish cultivator micro enterprise; (2) The influence of innovation on the
performance of the fish cultivator micro enterprise; (3) The influence of entrepreneurship
orientation on performance through the innovation of fish cultivator micro enterprise
Entrepreneurial orientation is measured through an innovative, proactive, and risk-taking
perspective. Innovation is measured through the perspective of product innovation, process
innovation, market innovation and drivers. Performance is measured through a balanced
scorecard perspective. The method in this study used an explanatory method with data
collection techniques through a questionnaire consisting of variable indicators with a rating
scale of 1 to 5. A total of 241 fish cultivator micro enterprises were selected as research
objects. The collected data were processed using Path Analysis with SPSS software. The
results showed that (1) entrepreneurial orientation has a positive and significant effect on the
performance of the fish cultivator micro enterprise; (2) Innovation has a positive and
significant effect on the performance of the fish cultivator micro enterprise; (3)
Entrepreneurial orientation has a positive and significant effect on the performance of the
fish cultivator micro enterprise through innovation. Innovation is one of the important factors
to improve micro enterprise performance by encourage entrepreneurial orientation.
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Keywords
Entrepreneurial Orientation, Innovation, Micro Performance, Fish Cultivator