Browsing by Author "Boediprasetya, Agoestiana"

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    DEVELOPMENT OF THE CREATIVE ECONOMY IN THE CITY OF BANDUNG: Measuring Creative Behavior among Indonesian Creative Workers in Traditional Industries
    (the Regional Studies Association Research Network on Creative Regions in Europe, Departement of Geography and Geology University of Copenhagen, 2012-04-18) Setiadi, Nugroho Juli; Boediprasetya, Agoestiana; Wahdiaman
    Developing creative economy is believed to respond to the challenges of economic problems such as low economic growth, unemployment, poverty, and lack of industrial competitiveness. In the era of prosperity and self improvement, creativity and innovation of creative workers to create unique and interesting ideas is one thing that needs attention. The behavior of creative workers in realizing their creative works in the traditional industries in Indonesia has not been well identified. This is caused by the absence of a valid and reliable instrument to measure and identify the behavior of creative workers. Measurement of the creative workers’ behavior and characteristics has been developed and evaluated with a group of Indonesian creative workers in Bandung (n=220). This study presents data supporting reliability (internal consistency) and validity (criterion and construct) of this instrument. Results of a factor analysis indicated a five factor solution of creative workers’ characteristics and behavior. These findings are discussed in the context of their understanding of work value in creative industries based on local wisdom.
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    DIFFERENCES ON THE IMPLEMENTATION OF LEARNING SOFT SKILLS AT COLLEGES IN INODNESIA (Case Study at 7 Colleges)
    (South East Asian Associton for Institution Research (SEAAIR 2012), 2012-11-06) Soedijati, Elisabeth Koes; Iswati, Heni; Boediprasetya, Agoestiana
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    EFEKTIVITAS KEPEMIMPINAN DALAM MENCIPTAKAN PERUBAHAN BUDAYA ORGANISASIONAL: KETIKA IKLIM ORGANISASIONAL BERKORELASI SECARA NEGATIF DENGAN KEPUASAN KERJA
    (Seminar Nasional Ilmu Manajemen 2010, Fakultas Ekonomi UII Yogyakarta, 2010-02-04) Setiadi, Nugroho J.; Boediprasetya, Agoestiana; Sudibyo, Nelavelly Virnanda
    This article presents empirical study focused on employees’ dissatisfaction frequently occurred in Indonesian organizations of service. In order to reduce the intense increase of staff turnover, it is important to identify factors determining the employees’ behavior towards the job concerning job satisfaction. The developed model leads to assess whether organizational climate has a partially or fully in mediating the relationship between organizational culture and job satisfaction. Several hypotheses are examined to be empirically proven on this study. Finding of the study shows that the best performance in human relationships is an improvement effort on organizational culture and climate as an important factor in service industry. This empirical study also shows a surprised result that the worse organizational climate, the more positive the behavior is. It is the behavior that leads to the decrease of the level of the staff turnover.
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    EMPIRICAL STUDY OF CREATIVE BEHAVIOR AMONG INDONESIAN DESIGN STUDENTS
    (Faculty of Economics Trisakti University, 2010-11-10) Setiadi, Nugroho J.; Boediprasetya, Agoestiana; Wahdiaman
    This paper presents preliminary findings of an examination creative behavioral model. As part of an extensive modeling effort, it offers initial insights that may shift the current focus in individual creativity to a more extensive view where the situations within designers operate play a role in the occurrence of creativity. To accomplish this aim, it is important to understand people’s motivations and creative behaviors. This study investigated the interaction effects between openness to experience and enjoyable activities as motivational orientations on creative behavior in a sample of Indonesian design students. This study found that the importance of meaningful work, enjoyable activities, a sense of achievement, positive reinforcement, and numerous other factors become key factors to achieve higher levels of individual creativity. These results provide theoretical and practical implications on how interaction effects shape creative behavior in several important respects.
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    HOW TO ASSESS YOUR SUBORDINATES' CREATIVE POTENTIAL?THE DEVELOPMENT OF A COMPUTATIONAL MODELINGAND ITS IMPLEMENTATION IN CREATIVE INDUSTRY
    (APMBA International Conference on Management and Business Science (AICMBS) 2014,Management Department, Faculty of Economics and Business University of Brawijaya, 2014-12-11) Setiadi, Nugroho J.; Boediprasetya, Agoestiana; Amaliawiati, Lia
    The desire to stimulate the creativity of the workers also lies on the manager. Sometimes managers often lose their way in to provide the levels of creativity for their subordinates, and often justify the method which it built in the personality of the workers. Understandably, to develop attitude, mental and creative behaviour is not easy. This study provides insights on how the potential creativity of a person is measured from the aspect of personal (personality) using software applications that help companies or the management in choosing employees, develop workers, and identify potential talent. This measurement was formulated in the form of index scale.The use of this computational modeling provides a clearer picture through the identification of worker‘s creative characteristics that forming the nature of changes.
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    KREATIVITAS BUSANA MUSLIM DI KALANGAN HIJABERS DI SUKABUMI: STUDI EMPIRIS ATRIBUT BUSANA MUSLIM
    (Sustainable Competitive Advantage-4, Fakultas Ekonomi dan Bisnis Universitas Jenderal Soedirman, 2014-11-19) Setiadi, Nugroho J.; Boediprasetya, Agoestiana; Evandari, Prita
    This study aims to examine the attributes of the “islamic fashion”(indonesian: hijab) according to the perception of hijabers community in Sukabumi. This article also discusses the existence of Hijabers Community. A survey was conducted in this study, and we used the analysis of positioning in term of the level of competitiveness of the hijab industry though the attribute analysis approach. Product attributes are analyzed includes the main elements that are considered as essential products by consumers and used as a basis for making purchasing decisions. The results of the empirical findings about Hijabers Community’s perception of the existence of the community showed that their activity have a prestige value for using branded goods in the dress and the veil, and they feel look fashionable and stylish. While the analysis of the veil’s attributes in several hijab boutiques in Sukabumi shows the results that Zoya Boutique is able to the top position of the Islamic fashion competition, and Zoya Boutique provide an excellent brand boutique compare with others.
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    MENTAL ATTITUDE AND CREATIVE BEHAVIOR AMONG INDONESIAN CREATIVE WORKER IN DESIGN INDUSTRY
    (Institut Teknologi Sepuluh Nopember, 2011-03-10) Wahdiaman; Setiadi, Nugroho J.; Boediprasetya, Agoestiana
    Abstract— The paper presents a conceptual model of creative behavior among creative workers. This conceptual model is developed as the result of empirical study. Preliminary survey is conducted to identify the elements of mental attitude and creative behavior among creative workers in Indonesia design industry. The study found that a significant correlation between mental attitude and creative behavior. Through the development of mental attitude and creative behavior, their creative performance will be achieved consistently. Therefore, their work quality tends to improve design industry. Consequently, this model would play a role in development of mental attitude and creative behavior among creative workers in Indonesia. The study contributes to develop the existing and future development of humanity among creative workers in Indonesia design industry. Index Terms— creativity; creative worker; mental attitude; creative behavior; design industry.
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    MODEL KONSEPTUAL AKTIVITAS KNOWLEDGE SHARING ANTAR DOSEN DI PERGURUAN TINGGI DALAM MELAKSANAKAN PENELITIAN
    (Seminar Nasional TEKNOIN 2012, Fakultas Teknologi Industri Universitas Islam Indonesia, 2012-11-12) Boediprasetya, Agoestiana; Siswanto, Joko; Sutoko, Mame S.; Suryadi, Kadarsah
    Perguruan tinggi merupakan organisasi yang berbasis pengetahuan (knowledge-base organization). Penelitian akhir-akhir ini menunjukkan bahwa organisasi, terutama yang berbasis pengetahuan, memperoleh manfaat yang besar dengan menerapkan knowledge management. Sementara itu tahap kritis untuk keberhasilan implementasi knowledge management adalah knowledge sharing, dengan demikian aktivitas knowledge sharing merupakan hal yang sangat diperlukan. Aktivitas knowledge sharing pada perguruan tinggi antara lain terjadi di antara para dosen dalam rangka melaksanakan Tri Dharma Perguruan Tinggi khususnya bidang penelitian. Mengingat penelitian adalah kegiatan yang syarat dengan pengetahuan, maka kinerja penelitian yang masih rendah setidaknya dipandang dari jumlah penelitian yang dihasilkan dosen, boleh jadi disebabkan oleh aktivitas knowledge sharing yang kurang efektif. Penelitian ini menggali aktivitas knowledge sharing yang terjadi di antara para dosen dalam rangka melaksanakan penelitian. Tujuan penelitian ini adalah menemukan suatu model konseptual untuk aktivitas knowledge sharing yang dapat memberikan kontribusi bagi kinerja penelitian. Penelitian ini merupakan penelitian awal dengan mempelajari literature dan sistem nyata yang terjadi. Dari penelitian ini diperoleh model konseptual aktivitas knowledge sharing yang terdiri atas 3 dimensi yaitu tipe knowledge, metode sharing, dan effort. Tipe knowledge terdiri atas 3 tipe yaitu administration knowledge, tool knowledge, dan academic knowledge. Metode sharing terdiri atas person from/create document, person from/to person, dan person from/to group. Intensitas effort merupakan variabel anteseden bagi intensitas sharing atas berbagai tipe knowledge dan metode yang digunakan. Selain itu, ditemukan pula variabel yang bertindak sebagai enabler yaitu budaya dan tingkat penggunaan teknologi informasi.
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    PREDICTING CONSUMER BEHAVIORAL INTENTION IN BANDUNG ETHNIC RESTAURANT
    (Annual Symposium on Management and Social Sciences (ASMSS), Asia-Pacific Conference on Management on Business (APCMB),Korea E-trade Research Institute (KETRI), 2014-08-29) Pratminingsih, Sri Astuti; Boediprasetya, Agoestiana
    Bandung is one of popular culinary tourism destination in Indonesia. The significant growth of restaurant industry in Bandung makes the competition in this industry become more intense. To win the competition, restaurant owner needs to learn more about consumer behavior. This study investigated consumer buying behavior towards ethnic restaurants. Data were collected using a questionnaire survey (n = 300) at ethnic restaurants in Bandung. Of particular interest was the role of consumers‘ shopping values of eating-out and their behavioral intention on ethnic restaurant. The findings indicated that hedonic and utilitarian values have significant influences on the level of customer satisfaction when they consumed food at this traditional restaurant. The study also reveals that shopping value influenced customer behavioral intention in the future.
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    REDUCING THE EMPLOYEES' RESISTANCE: WHEN ORGANIZATIONAL CLIMATE HAS NEGATIVE CORRELATION TO JOB SATISFACTION
    (2009) Setiadi, Nugroho J.; Boediprasetya, Agoestiana; Sudibyo, Nellavelly V.
    This article presents empirical study evaluating a conceptual model of employees’ dissatisfaction frequently occurred in organizations of service. In order to reduce the intense increase of staff turnover, it is important to identify factors determining the employees’ behavior towards the job concerning job satisfaction. The developed model leads to assess whether organizational climate has a partially or fully in mediating the relationship between organizational culture and job satisfaction. Several hypotheses are examined to be empirically proven on this study. Finding of the study shows that the best performance in human relationships is an improvement effort on organizational culture and climate as an important factor in service industry. This empirical study also shows a surprised result that the worse organizational climate, the more positive the behavior is. It is the behavior that leads to the decrease of the level of the staff turnover.