STRATEGI HOUSE BRAND DENGAN PENINGKATAN PREFERENSI KONSUMEN PADA HERO PASAR SWALAYAN PLAZA SENAYAN JAKARTA

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2004-05
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JURNAL BISNIS, MANAJEMEN & EKONOMI, Vol.5 No.4, Universitas Widyatama Bandung
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http://repository.widyatama.ac.id/xmlui/handle/123456789/1640
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