THE ROLE OF PUBLIC SERVICE ADVERTISEMENTS IN IMPROVING DECISIONS TO FOLLOW HEALTH PROTOCOL COMPLIANCE WHEN VISITING MALL DURING PANDEMIC

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dc.contributor.authorLisdayanti, Annisa
dc.contributor.authorDewi, Tasya Aulia
dc.contributor.authorSetiawati, Dini
dc.contributor.authorUtari, Julia Hikmayanti
dc.contributor.authorAfriani, Devi
dc.date.accessioned2021-02-15T23:49:30Z
dc.date.available2021-02-15T23:49:30Z
dc.date.issued2020
dc.description.abstractBandung is a city that is famous for its creativity in various fields and is one of the big cities in Indonesia which has many malls scattered all over the city. In the new normal phase, which started around June 2020, several malls have been operating again with the supervision of the Bandung City Trade and Industry Office (Disdagin). This supervision is carried out to ensure that the mall has implemented the Health protocol during the current pandemic. One of the efforts made to educate the public in the new normal phase is through public service advertisements through electronic media and social media carried out by the current government. This study took a sample of 110 respondents from the city of Bandung. The results showed that 48.8% of public service advertisements affected people's decisions in obeying the Health protocol when visiting the mall during the pandemic, while 52.2% were influenced by other factors that were not tested in this study.en_US
dc.identifier.issn0038-111X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12522
dc.language.isoenen_US
dc.publisherSolid State Technology Volume: 63 Issue: 4en_US
dc.subjectPublic Service Advertisementsen_US
dc.subjectDecision to comply with health protocolsen_US
dc.titleTHE ROLE OF PUBLIC SERVICE ADVERTISEMENTS IN IMPROVING DECISIONS TO FOLLOW HEALTH PROTOCOL COMPLIANCE WHEN VISITING MALL DURING PANDEMICen_US
dc.typeArticleen_US
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