THE CHARACTERISTICS OF MARKET ORIENTATION THE CASE OF CREATIVE FASHION INDUSTRY IN BANDUNG WEST JAVA

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dc.contributor.authorBrahmana, Sunardi Sembiring
dc.contributor.authorSeptidiana, Yola
dc.contributor.authorLatif, Abdul
dc.date.accessioned2021-02-20T15:31:14Z
dc.date.available2021-02-20T15:31:14Z
dc.date.issued2020
dc.description.abstractThe growth and attractiveness of creative fashion industry in Bandung, West Java has escalated the competition level within industry. Facing the increasingly competition forced firms to seek ways to gain competitive advantage. Market orientation found to be an important determinant of business performance, since it could foster and enhance creativity throughout organization boundaries needed to innovate new ideas and products. It is then important for firms to understand its market orientation, and how to develop better implementation of it. This study aims to reveal and understand the characteristics of market orientation of creative fashion industry in Bandung, West Java. 160 owners and managers of SME in creative fashion industry in Bandung, West Java responded to this research questionnaire. This study revealed the characteristics of market orientation of creative fashion industry in Bandung, West Java, and also suggests how to improve the implementation of market orientation.en_US
dc.identifier.issn0038-111X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12713
dc.language.isoenen_US
dc.publisherSolid State Technology Volume: 63 Issue: 4en_US
dc.subjectMarket Orientationen_US
dc.subjectResource-Based Viewen_US
dc.subjectCreative Industryen_US
dc.titleTHE CHARACTERISTICS OF MARKET ORIENTATION THE CASE OF CREATIVE FASHION INDUSTRY IN BANDUNG WEST JAVAen_US
dc.typeArticleen_US
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