ENTREPRENEURSHIP OPPORTUNITY ANALYSIS IN THE CRAFT INDUSTRY IN INDONESIA
No Thumbnail Available
Date
2019
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue
Abstract
This study aims to analyze the factors that affect product innovation dama create entrepreneurial opportunities in the craft industry in Indonesia. This study is based on the phenomenon of the deterioration of the performance of the craft industry in Indonesia, Factors thought to affect is the lack of requirements of customers such as the need for uniqueness, the need for novelty, the need for recognition inherent in creating novelty products through product innovation that can also impact the creation of new entrepreneurial opportunities, the research methods were interviews with the owner of the craft industry in West Java, Indonesia 200 owners who have collected and analyzed using SPSS, SEM models (AMOS),
Description
Keywords
The Need for Uniqueness, The Need for Novelty, The Need for Recognition, Product Innovation, Entrepreneurial Opportunity