LOW INTEREST IN READING OF STUDENTS MANAGEMENT MAJOR AT WIDYATAMA UNIVERSITY
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Date
2020
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02
Abstract
Widyatama University is a source of research to find out the influence of Brand Images of the
Department of Management Students at Widyatama University and the Store Atmosphere of the Widyatama
University Library in determining the Reading Interest of Management Department Students at Widyatama
University. The Management Department has the highest number of students and the Library facility has an A of
Accreditation rating, but the drop in visits by Management Department students creates a gap between these
variables. The steps applied in this study use descriptive and verification methods, with a total population of
Management Department students at Widyatama University. The withdrawal of a sample of 115 respondents
concluded that the Management Department's Image did not significantly influence the Reading Interest of
Management Department students. However, other partial influences such as Store Atmosphere Library can
determine a greater interest than simultaneously with the Image of the Management Department in influencing the
Reading Interest of Management Department students at Widyatama University.
Description
Keywords
Low Interest in Reading, Management Major, Widyatama University