INCREASED INTENTION TO USE THE APPLICATION THROUGH BRAND TRUST AND QUALITY OF SERVICE (Research Study on Users of the Dana E-Money Application)
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Date
2021
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Widyatama University - WIBEST
Abstract
Entrepreneurial intention arises because of a feeling of pleasure and a desire to be involved in risk-taking
activities, to run a business or own business by taking advantage of existing business opportunities, and to
create new businesses with innovative approaches. For Indonesia, which has a low number of
entrepreneurships, increasing the number of entrepreneurs, especially among students, is very important.
This study uses the Theory of Planned Behavior to determine the effect of attitude towards entrepreneurship,
perceived behavioral control and subjective norm on entrepreneurial intention of final year students from the
undergraduate Management Study Program at the Faculty of Economics and Business, Widyatama
University, Bandung Indonesia. This research is quantitative research using a questionnaire for data
collection. By using the Google-Form, 267 students were involved as respondents. The result of analysis
using multiple regression shows that attitude towards entrepreneurship, perceived behavioral control, and
subjective norms have a positive effect on entrepreneurial intention. Several recommendations have also
been proposed.