STRATEGIC CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE

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dc.contributor.authorNovita, Nova
dc.date.accessioned2014-07-01T05:50:06Z
dc.date.accessioned2019-10-21T11:48:52Z
dc.date.available2014-07-01T05:50:06Z
dc.date.available2019-10-21T11:48:52Z
dc.date.issued2012-01-25
dc.description.abstractStrategic management literature suggested that social responsibilityactivities is an opportunity, innovations and a source of competitive advantage that can be used to enhance corporate value. This study discusses the company's ability to alter the activity of CSR into a valuable strategic CSR activities (strategic CSR) and its impact on corporate performance (financial and non financial). The research also compared the ability of manufacturing companies in Indonesia and Malaysia in produce a strategic CSR. Company's ability to generate strategic CSR in this research were measured using five dimensions of strategy disclosure of the Centrality, Specificity, Proactively, Visibility and Voluntarism. While the performance of the company divided into non-financial performance and financial performance. Financial performance is measured by Return On Assets (ROA) and Price Earning Ratio (PER). Non-financial performance is measured by Value Creation that generated fiom The customer loyalty, Obtain new customer, Develop new products/services, Open new markets, and Improve employee competence. The results show that strategic CSR that the company provides have a significant impact on financial and non-financial performance (value creation) as compared to financial performance. While the country aspects only affecting Return On Assets (ROA).en_US
dc.identifier.issn2243-9986
dc.identifier.urihttp://repository.widyatama.ac.id/handle/123456789/3382
dc.language.isoenen_US
dc.publisherInternational Conference on Business, Entrepreneurship and Management 2012, San Beda Collegeen_US
dc.relation.ispartofseries;KII.HC.081
dc.subjectStrategic Corporate Social Responsibilityen_US
dc.subjectNon Financialen_US
dc.subjectFinancialen_US
dc.subjectPerformanceen_US
dc.subjectValue creationen_US
dc.subjectReturn On Assets (ROA)en_US
dc.subjectPrice Earnings Ratio (PER)en_US
dc.titleSTRATEGIC CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCEen_US
dc.typePresentationen_US
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