THE INFLUENCE OF THE ROLE OF SOCIAL MEDIA AND INFLUENCERS ON DECISIONS TO COMPLY WITH HEALTH PROTOCOL DURING NEW NORMAL

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dc.contributor.authorLisdayanti, Annisa
dc.contributor.authorPrakoso, Dicky Dwi
dc.contributor.authorFauzilah, Moh. Alfi
dc.contributor.authorNisa, Farida Choerun
dc.contributor.authorYuniarsih, Galih Dwi
dc.date.accessioned2023-01-18T06:09:50Z
dc.date.available2023-01-18T06:09:50Z
dc.date.issued2020
dc.description.abstractIn early 2020, almost all over the world were affected by the coronavirus, which was the beginning of the spread in the city of Wuhan, China. Nearly 24 people of the world's population are affected by the virus, including in 1ndonesia which has reached more than 155 thousand people. Entering June 2020, 1ndonesia is implementing a new habit adaptation where people can carry out activities outside the home by complying with and following applicable protocols. Applicable protocols such as "social distancing" in public places and the use of masks and always washing hands or using "hand sanitizers". This appeal was carried out using social media and the role of influencers who were able to reach many ages. In this study, the sample used in the study of 116 respondents was obtained using iterations, based on the results of calculations carried out 3 times. The research design used descriptive and verification and the research method used was multiple regression. The results showed that the role of social media had the greatest influence, namely 70.8%.en_US
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/15684
dc.publisherSolid State Technologyen_US
dc.subjectThe role of social mediaen_US
dc.subjectinfluencersen_US
dc.subjectdecisions to comply with health protocolen_US
dc.subjectnew normal perioden_US
dc.subjectcorona virusen_US
dc.titleTHE INFLUENCE OF THE ROLE OF SOCIAL MEDIA AND INFLUENCERS ON DECISIONS TO COMPLY WITH HEALTH PROTOCOL DURING NEW NORMALen_US
dc.typeArticleen_US
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