QUALITY FUNCTION DEPLOYMENT TO IMPROVE QUALITY OF SERVICE
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Date
2013-10-02
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Journal ISSN
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The 2nd 2013 IBSM International Conference on Business and Management, Trisakti University Indonesia, Prince of Songkla University thailand, Budi Luhur University Indonesia
Abstract
This paper is a study to analyze the implementation of Quality Function
Deployment to improve quality of service. The purpose of this paper is to
analyze an overview assessment of the performance of the company
compared customers expectations so that they can know the important
things that are repaired by the company to improve the quality of service
to its customers. Method approach with descriptive analysis on the
implementation of Quality Function Deployment includes product, price,
people, processes and physical evidence to improve quality of service.
Companies need to implement Total Quality Management through the
house of quality in order to provide quality service to the customers.
Service attributes that companies provide is considered very important for
the customer, so the nonoptimal service make a non loyal customers.
Description
Keywords
Quality Function Deployment, Total Quality Management