THE CREATIVITY OF USING BATIK ETHNIC TO ATTRACT FOREIGN TOURISTS (Study on customers of Banyuwangi Batik in Kemiren Village, Glagah District, Banyuwangi Regency, East Java Banyuwangi Regency, East Java)

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dc.contributor.authorFebrianti, R. Adjeng Mariana
dc.contributor.authorSakti, Intan Widuri
dc.contributor.authorNugraha, Deden Novan Setiawan
dc.date.accessioned2021-02-05T10:53:42Z
dc.date.available2021-02-05T10:53:42Z
dc.date.issued2020
dc.description.abstractThis study aims to find out the stretching of Using Batik that has high creativity, the value of product innovation towards the marketing performance of batik products through customer value. This study uses a snowball sampling method of 200 respondents and analyzed using the SEM (Structural Equation Modeling) model. The results showed the variable creativity has an influence on customer value by maintaining modern patterns and images, innovation variables have an influence on customer value so that craftsmen can provide maximum value for batik customers, customer value variables have an influence on company performance, creativity variables affect marketing performance through customer value, innovation variables affect marketing performance through customer value.en_US
dc.identifier.issn1475-7192
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12078
dc.language.isoenen_US
dc.publisherInternational Journal of Psychosocial Rehabilitation, Vol.24, Issue 02en_US
dc.subjectCreativityen_US
dc.subjectInnovationen_US
dc.subjectMarketing Performanceen_US
dc.subjectCustomer Valueen_US
dc.titleTHE CREATIVITY OF USING BATIK ETHNIC TO ATTRACT FOREIGN TOURISTS (Study on customers of Banyuwangi Batik in Kemiren Village, Glagah District, Banyuwangi Regency, East Java Banyuwangi Regency, East Java)en_US
dc.typeArticleen_US
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