BUILDING OF E-CUSTOMERS’ LOYALTY THROUGH IMAGE DEPARTMENT STORE IN DIGITAL ERA ( Survey of department store in the city of Bandung)

Simple item page
dc.contributor.authorHandayani, Rini
dc.contributor.authorRachmawati, Mariana
dc.contributor.authorKurniawan, Ryan
dc.contributor.authorRoespinoedji, Djoko
dc.date.accessioned2021-02-05T12:11:23Z
dc.date.available2021-02-05T12:11:23Z
dc.date.issued2020
dc.description.abstractIn the retail sector, the development of the digital era has brought changes to society regarding shopping patterns. The customer loyalty tends to decrease. The purpose of this study was to find out how department store image, e-customer loyalty and the influence of department store image on e-customer loyalty. The population of this study is customers of online department store shopping sites in Bandung covering Matahari, Metro, Ramayana and Yogya. The sample customers are department store shopping sites that shop at least once a month at department stores. The analysis used is descriptive and path analysis. The results of the study stated that there was a significant effect of department store image on e-customer loyalty.en_US
dc.identifier.issn1475-7192
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12086
dc.language.isoenen_US
dc.publisherInternational Journal of Psychosocial Rehabilitation, Vol.24, Issue 02en_US
dc.subjectImageen_US
dc.subjectE-loyaltyen_US
dc.subjectDepartment Storeen_US
dc.subjectDigital Eraen_US
dc.subjectBandungen_US
dc.titleBUILDING OF E-CUSTOMERS’ LOYALTY THROUGH IMAGE DEPARTMENT STORE IN DIGITAL ERA ( Survey of department store in the city of Bandung)en_US
dc.typeArticleen_US
Files
Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Rini Handayani - BUILDING OF E-CUSTOMERS’ LOYALTY THROUGH IMAGE DEPARTMENT STORE IN DIGITAL ERA.pdf
Size:
481.96 KB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download
Collections
International Journal