MSMEs STILL EXIST AND BENEFIT IN THE NEW NORMAL ERA
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
Turkish Journal of Computer and Mathematics Education (TURCOMAT), Vol.12, No.8
Abstract
During the Covid 19 pandemic, MSMEs in Bandung faced very difficult times. Many MSME
Actors can not survive or in other words roll out. Various ways are done by MSMEs to stay
afloat. One of them is by reducing the workforce and innovating and creativity following the
developing conditions. However, there are many obstacles faced by MSMEs in the post-Covid
19 pandemic or the new normal. This is due to significant changes in government regulations and
consumer behavior. So that it has an impact on the business run by MSMEs. The government
that establishes health protocols to prevent the spread of Covid in every aspect of community
activities and the spread of the Covid 19 Virus that still can not be handled makes consumer
behavior more selective in choosing and using products. So that consumers only buy products
that they need and guaranteed health at affordable prices and more are done online. This is the
problem faced by MSMEs where the marketing of their products that have been marketed offline
inevitably has to be done online. In addition, the required product quality standards must be
guaranteed and safe Covid 19 Virus is a challenge for MSMEs to be strict in the production
process activities to reach consumers. Another major problem is the business capital that is
needed by MSMEs in running their businesses. The solution of these constraints provides
directions and explanations related to the use of Digitalisasi Marketing for the onlinesales
process. Control the quality of production and explain how to get Business Capital. The plan of
such activities include preparing and implementing briefings and explanations of activities
using Digital Marketing, Production Quality Control, and how to obtain Business Capital. This
activity was carried out with the aim of keeping MSMEs exist and gaining profit in the New
Normal Era.
Description
Keywords
Product Quality, Digital Marketing, Business Capital and Exist