PENGARUH PROGRAM PEMASARAN DAN ANGGARAN BlAYA PEMASARAN TERHADAP KINERJA PEMASARAN PADA BUMNIS

dc.contributor.author	Supardi
dc.date.accessioned	2014-05-20T06:26:42Z
dc.date.accessioned	2019-10-22T02:07:52Z
dc.date.available	2014-05-20T06:26:42Z
dc.date.available	2019-10-22T02:07:52Z
dc.date.issued	2012-02
dc.description.abstract	Marketing Programs and Marketing Cost are the key success factors for achieving superior organizational peqormance. Current research intent to test the effect of Marketing Programs and Marketing Cost on Marketing Performance, at the National Corporations, in the Strategic Industry. Structural Equation Modeling used to test the conceptual model in the field investigation. Result provided empirical evidences as the hypotheses supported.	en_US
dc.identifier.issn	1978-3884
dc.identifier.uri	http://repository.widyatama.ac.id/handle/123456789/3225
dc.publisher	Management Insight, Jurnal Ilmiah Management, Fakultas Ekonomi Universitas Bengkulu, Volume 7 Nomor 1	en_US
dc.relation.ispartofseries	;JUN.0116
dc.subject	Marketing Program	en_US
dc.subject	Marketing Cost	en_US
dc.subject	Organizational Performance	en_US
dc.title	PENGARUH PROGRAM PEMASARAN DAN ANGGARAN BlAYA PEMASARAN TERHADAP KINERJA PEMASARAN PADA BUMNIS	en_US
dc.type	Article	en_US