PENGARUH PROGRAM PEMASARAN DAN ANGGARAN BlAYA PEMASARAN TERHADAP KINERJA PEMASARAN PADA BUMNIS
No Thumbnail Available
Date
2012-02
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Management Insight, Jurnal Ilmiah Management, Fakultas Ekonomi Universitas Bengkulu, Volume 7 Nomor 1
Abstract
Marketing Programs and Marketing Cost are the key success
factors for achieving superior organizational peqormance. Current
research intent to test the effect of Marketing Programs and Marketing
Cost on Marketing Performance, at the National Corporations, in the
Strategic Industry. Structural Equation Modeling used to test the
conceptual model in the field investigation. Result provided empirical
evidences as the hypotheses supported.
Description
Keywords
Marketing Program, Marketing Cost, Organizational Performance