ANALYSIS OF VIRAL MARKETING STRATEGY USING INSTAGRAM APPLICATIONS TOWARD BRAND IMAGE (Survey of Make-Up Artist Customer at Bandung)

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dc.contributor.authorBayunitri, Bunga Indah
dc.contributor.authorFajar, Fitriani
dc.date.accessioned2021-02-07T11:56:44Z
dc.date.available2021-02-07T11:56:44Z
dc.date.issued2019
dc.description.abstractThe development of the media has changed a lot from year to year from mass media to new media. New media is used digitally and has certain features in for viral marketing using social media specially. Many businesses switching to viral marketing strategy using social media to market their products to make it easy and fast to be known such as the popular business is the makeup artist profession using instagram application. But still many Indonesian who are still not actively using instagram specially. But whether the use of viral marketing is really the best solution to enhance the brand image of the product. Types of research are descriptive analysis and regression analysis also for hypothesis testing using t-test. The results of this research indicated that viral marketing strategy using instagram application is effective toward brand image.en_US
dc.identifier.issn1943-023X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12170
dc.language.isoenen_US
dc.publisherJournal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issueen_US
dc.subjectBrand Imageen_US
dc.subjectInstagram Applicationen_US
dc.subjectNew Mediaen_US
dc.subjectSocial Mediaen_US
dc.subjectViral Marketing Strategyen_US
dc.titleANALYSIS OF VIRAL MARKETING STRATEGY USING INSTAGRAM APPLICATIONS TOWARD BRAND IMAGE (Survey of Make-Up Artist Customer at Bandung)en_US
dc.typeArticleen_US
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