THE INFLUENCE PERCEIVED SERVICES QUALITY ON TRUST AND SATISFACTION THE EFFECT TO LOYALTY IN STUDENTS OF WIDYATAMA UNIVERSITY

dc.contributor.author	Rohendra, Titto
dc.date.accessioned	2021-02-12T14:54:56Z
dc.date.available	2021-02-12T14:54:56Z
dc.date.issued	2019
dc.description.abstract	Customer loyalty is the most valuable asset for the company. Marketer must clearly understand the loyalty concept, so they can find out loyalty’s antecedent and manage loyalty from that antecedent. The purpose of this research is to investigate perceived service quality, trust, and satisfaction contribution to the loyalty creation. The object of this research is higher education institution, and the subjects are undergraduate students at Widyatama University. Reliability and validity check find that research instrument has achieved reliability and validity criteria. The results support all hypotheses with the exception for perceived service quality-loyalty relationship. Perceived service quality have significant direct effect on loyalty and the contribution is indirect through satisfaction and trust.	en_US
dc.identifier.issn	1943-023X
dc.identifier.uri	http://repository.widyatama.ac.id/xmlui/handle/123456789/12465
dc.language.iso	en	en_US
dc.publisher	Journal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issue	en_US
dc.subject	Quality of Service	en_US
dc.subject	Customer Trust	en_US
dc.subject	Customer Satisfaction	en_US
dc.subject	Loyalty	en_US
dc.title	THE INFLUENCE PERCEIVED SERVICES QUALITY ON TRUST AND SATISFACTION THE EFFECT TO LOYALTY IN STUDENTS OF WIDYATAMA UNIVERSITY	en_US
dc.type	Article	en_US

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Name:: Titto Rohendra - The Influence Perceived Services Quality on Trust and Satisfaction the Effect to Loyalty in Students of Widyatama University.pdf
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