ANALYSIS OF PRODUCT MARKETING INFORMATION SYSTEMS WEB BASED
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Date
2020
Authors
Journal Title
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Publisher
Solid State Technology Volume: 63 Issue: 3
Abstract
Lia Bintanglaut is an actor of Micro, Small and Medium Enterprises (MSMEs) in Pangandaran
district who markets various kinds of accessories made of shells. So far, the marketing process has been
carried out conventionally, along with the development of information technology and the high public
interest in the products it markets, the founder of Widi's Collection believes that by utilizing information
technology in marketing management, he can market products with a wider range. The research method in
building this system is Object Oriented Analyst and Design with the modeling language Unified Modeling
Language (UML) and using the free web CMS, namely WordPress as its tools. This web-based marketing
information system is expected to be able to further improve the introduction of various kinds of accessories
and knick-knacks made from sea shells to the public, and to expand the range of product sales that can be
reached by anyone, anywhere and anytime, so that it can facilitate consumers in making transactions.
Description
Keywords
Information Systems, Marketing, MSME