ANALYSIS OF PRODUCT MARKETING INFORMATION SYSTEMS WEB BASED

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Date
2020
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Journal ISSN
Volume Title
Publisher
Solid State Technology Volume: 63 Issue: 3
Abstract
Lia Bintanglaut is an actor of Micro, Small and Medium Enterprises (MSMEs) in Pangandaran district who markets various kinds of accessories made of shells. So far, the marketing process has been carried out conventionally, along with the development of information technology and the high public interest in the products it markets, the founder of Widi's Collection believes that by utilizing information technology in marketing management, he can market products with a wider range. The research method in building this system is Object Oriented Analyst and Design with the modeling language Unified Modeling Language (UML) and using the free web CMS, namely WordPress as its tools. This web-based marketing information system is expected to be able to further improve the introduction of various kinds of accessories and knick-knacks made from sea shells to the public, and to expand the range of product sales that can be reached by anyone, anywhere and anytime, so that it can facilitate consumers in making transactions.
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Keywords
Information Systems, Marketing, MSME
Citation