THE ANALYSIS FACTORS OF EXPERENTIAL MARKETING, PRODUCT QUALITY, AND CUSTOMER SATISFACTION OF MOTOR BIKE AS A MAIN TRANSPORTATION MODE IN BANDUNG-INDONESIA
| dc.contributor.author | Sakti, Intan Widuri | |
| dc.date.accessioned | 2017-09-13T21:43:12Z | |
| dc.date.accessioned | 2019-10-22T01:07:41Z | |
| dc.date.available | 2017-09-13T21:43:12Z | |
| dc.date.available | 2019-10-22T01:07:41Z | |
| dc.date.issued | 2016-02 | |
| dc.description.abstract | The aim of this research is to analyze factors of experiential marketing, product quality and customer satisfaction on the utilization of motorcycles as a mode of priority transportation in Bandung City. There is a rapid increase in the usage of motor bike rather than cars wich has been happened from 2012 until 2014. Researcher identified this as a phenomenon. This research is using path analysis method where datas from 150 respondents of motorcycle user are being collected. For the sampling technique, researcher uses Random Probability Sampling. As a result, we can see wich one among those factors have an influence towards motorcycles as a mode of priority transportation. | en_US |
| dc.identifier.uri | http://kkgpublications.com/wp-content/uploads/2016/2/Volume2/IJBAS10002-1.pdf | |
| dc.identifier.uri | http://repository.widyatama.ac.id/handle/123456789/8560 | |
| dc.language.iso | en | en_US |
| dc.publisher | International Journal of Business and Administrative Studies (IJBAS), Key Knowledge Generation (KKG) Publications, Vol.2, Issue 1 | en_US |
| dc.relation.ispartofseries | JUIN.CD;0034 | |
| dc.title | THE ANALYSIS FACTORS OF EXPERENTIAL MARKETING, PRODUCT QUALITY, AND CUSTOMER SATISFACTION OF MOTOR BIKE AS A MAIN TRANSPORTATION MODE IN BANDUNG-INDONESIA | en_US |
| dc.type | Article | en_US |