INFLUENCE OF CREATIVITY AND SERVICE QUALITY ON CUSTOMER VALUE AND ITS IMPLICATIONS FOR THE CHRONICLE'S KEBAYA CUSTOMER LOYALTY INSPIRED DESIGNERS TO ADVANCE THE INDONESIAN CULTURAL GARB IN THE INTERNATIONAL SPHERE

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dc.contributor.authorFebrianti, R. Adjeng Mariana
dc.contributor.authorSaudi, Mohd Haizam Mohd
dc.date.accessioned2021-02-07T13:53:52Z
dc.date.available2021-02-07T13:53:52Z
dc.date.issued2019
dc.description.abstractThis research aimed to raise kebaya as a trend setter in fashion while keeping its cultural characteristics. This applied descriptive method. Verification employed hypothesis testing and modelling approach utilized SEM. The result suggested that creativity with support of Service Quality had a strong influence, resulting in greater challenges for the designers in developing their enterprises. Besides, customer attachment to the preserved standard of classic models, such as Kartini Kebaya and Kerancang, was also a challenge for them. As a conclusion, constantly changing taste of customer brought one more challenge to them on standardization of marketable Kebaya models. Customer loyalty to modified model did not last long. Many customers bored of modified Kebaya and returned to classic Kebaya.en_US
dc.identifier.issn1943-023X
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/12179
dc.language.isoenen_US
dc.publisherJournal of Advanced Research in Dynamical & Control Systems, Vol. 11, 03-Special Issueen_US
dc.subjectCreativityen_US
dc.subjectService Qualityen_US
dc.subjectCustomer Valueen_US
dc.subjectCustomer Loyaltyen_US
dc.titleINFLUENCE OF CREATIVITY AND SERVICE QUALITY ON CUSTOMER VALUE AND ITS IMPLICATIONS FOR THE CHRONICLE'S KEBAYA CUSTOMER LOYALTY INSPIRED DESIGNERS TO ADVANCE THE INDONESIAN CULTURAL GARB IN THE INTERNATIONAL SPHEREen_US
dc.typeArticleen_US
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