THE EFFECT OF HEDONIC SHOPPING MOTIVATION ON IMPULSE PURCHASE OF FASHION PRODUCTS IN PANDEMIC TIMES (Case Study on Generation Z Consumers of Several E-Commerce in Bandung)

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dc.contributor.authorHandayani, Rini
dc.contributor.authorSofiandi, Maulana
dc.contributor.authorPutra, Dtya Andika Dwi
dc.contributor.authorValiant, Rayvaldi
dc.contributor.authorFauzan, Risyad
dc.contributor.authorHidayat, Yoga Fahriza
dc.date.accessioned2023-01-16T08:51:37Z
dc.date.available2023-01-16T08:51:37Z
dc.date.issued2021
dc.description.abstract-en_US
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/15579
dc.language.isoenen_US
dc.publisherWIBEST-IIen_US
dc.subjectHedonic Shopping Motivationen_US
dc.subjectImpulsive Purchaseen_US
dc.subjecte-Commerceen_US
dc.subjectGeneration Zen_US
dc.subjectPandemicen_US
dc.titleTHE EFFECT OF HEDONIC SHOPPING MOTIVATION ON IMPULSE PURCHASE OF FASHION PRODUCTS IN PANDEMIC TIMES (Case Study on Generation Z Consumers of Several E-Commerce in Bandung)en_US
dc.typeArticleen_US
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