THE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON A LOCAL REGIONAL GOVERNMENT BANK ATWEST JAVA

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dc.contributor.authorFaritzal, Adam
dc.contributor.authorWiludjeng, Sri
dc.contributor.authorHasanah, Alfiah
dc.date.accessioned2014-07-03T02:16:31Z
dc.date.accessioned2019-10-21T11:48:54Z
dc.date.available2014-07-03T02:16:31Z
dc.date.available2019-10-21T11:48:54Z
dc.date.issued2010-08-05
dc.description.abstractThe competition in banking industry is running progressively. In the situation where there is not many financing for corporation then bank tend to look closer to their customer. To succeed in this kind of competition bank should change its business paradigm. One of the strategy applied by banks is the Customer Relationship Management (CRM) method to make a closer relationship between company and its customer. The purpose of the closer relationship between company and its customer is to increase the loyalty of customer so that they will continue to consume company products or services. The fine and closer relationship between company and its customers will create a better company reputation. Employing 106 customers as sample, the research investigate the implementation of three variable of CRM which are acquiring, retaining and partnering. Using literature, interviews, observation and questionnaire to collect data and applying the path analysis the investigation found that all of the three variables showed a positive relationship to CRM of this local regional bank.en_US
dc.identifier.isbn978-983-444459-1-1
dc.identifier.urihttp://repository.widyatama.ac.id/handle/123456789/3392
dc.language.isoenen_US
dc.publisher2nd Terengganu International business and Economics Conference 2010, Faculty of Business Management Universiti Teknologi MARA terengganu, Malaysiaen_US
dc.relation.ispartofseries;KII.CD.044
dc.subjectCustomer Relationship Management (CRM),en_US
dc.subjectcompany reputationen_US
dc.subjectlocal government banken_US
dc.titleTHE IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON A LOCAL REGIONAL GOVERNMENT BANK ATWEST JAVAen_US
dc.typePresentationen_US
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