THE PERCEPTION OF BANDUNG UNIVERSITY STUDENT CANDIDATES ON THE DIMENSIONS OF HIGHER EDUCATION QUALITY: A DYADIC APPROACH

Zulganef; Garniwa, Iwa

THE PERCEPTION OF BANDUNG UNIVERSITY STUDENT CANDIDATES ON THE DIMENSIONS OF HIGHER EDUCATION QUALITY: A DYADIC APPROACH

dc.contributor.author	Zulganef
dc.contributor.author	Garniwa, Iwa
dc.date.accessioned	2011-03-23T02:41:04Z
dc.date.accessioned	2019-10-21T11:46:01Z
dc.date.available	2011-03-23T02:41:04Z
dc.date.available	2019-10-21T11:46:01Z
dc.date.issued	2009-10-13
dc.description.abstract	There are many important things in the consumer behavior field, for instance motivation, cognition, and perception. However, not many universities or academies put an effort into investigating the consumer perception on the attributes quality. This research investigated the perception of students on quality of universities in Bandung through dyadic approach or multiple respondents. The respondents were both internal and external consumers. This study considers university students as internal consumer and students of high schools as external consumer. The result of this research are some service dimensions that internal and external consumers evaluated. These service dimensions differ from other well-known service dimensions, such as service quality (servqual) or service performance (servperf). To obtain the dimensions, the authors conducted 2 studies. Through qualitative research, in the first study the authors found 36 attributes that internal consumers evaluated, while in the second study, through quantitative approach, the authors extracted the 36 attributes by factor analysis and found 11 dimensions of university attributes evaluated by consumers. This paper not only discusses the results of the research, but also makes recommendations.	en_US
dc.description.sponsorship	SEAAIR (South East Asian Association for Institutional Research) Universiti Sains Malaysia Minden, Penang MALAYSIA & Universiti Sains Malaysia	en_US
dc.identifier.issn	978-983-3986-79-8
dc.identifier.uri	http://repository.widyatama.ac.id/handle/123456789/1327
dc.language.iso	en	en_US
dc.publisher	UNIVERSITI SAINS MALAYSIA	en_US
dc.relation.ispartofseries	;KII CD 015
dc.subject	High School Students	en_US
dc.subject	Perceived Quality	en_US
dc.subject	Universities	en_US
dc.subject	Factor Analysis	en_US
dc.subject	dyadic	en_US
dc.title	THE PERCEPTION OF BANDUNG UNIVERSITY STUDENT CANDIDATES ON THE DIMENSIONS OF HIGHER EDUCATION QUALITY: A DYADIC APPROACH	en_US
dc.title.alternative	The 9TH SEAAIR Annual Conference: 13-15 October 2009, Pulau Pinang, MALAYSIA	en_US
dc.type	Other	en_US