EMPOWERMENT OF WOMEN HUMAN RESOURCES (WOMEN-PRENEUR) AT MSME IN WEST JAVA TO INCREASE ECONOMIC INDEPENDENCE THROUGH TECHNOLOGY DURING COVID-19
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Date
2021
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Widyatama University - WIBEST
Abstract
Women human resources in West Java have an essential and strategic role to drive MSME business agents,
as well as being the most economically and socially affected during the Covid-19. The strategy to save
economic recovery by utilizing access to technology is as the motor of economic independence growth.
Information technology adaptation has the potential to dominate the market and increase the economic
contribution. Therefore, a program model is fully required to empower. This study purposes to find out how
empowering women’s human resources at MSME in West Java through the implementation of information
technology during Covid-19. This study generates a cross sectional method; whilst the specification of the
research is descriptive quantitative analysis, by using sampling technique of purposive sampling with a total
of 30 MSME respondents in West Java province. Literature study used in this research is data collection
techniques. The results showed that women human resources had independence in the aspect of material
welfare, awareness enhancement and value strength. Furthermore, the participation and control or power
are quite high. But in the other hand, aspects of information technology related to distribution, marketing,
information, knowledge and skills training have not had develoved. Model optimizing is required for
empowering community in the section of education programs based on mainstreaming the gender of women
with government and private facilitators.