THE MEDIATING EFFECT OF BRAND COMMITMENT ON THE RELATIONSHIP BETWEEN BRAND CREDIBILITY AND BRAND LOYALTY: Case Study of Aqua Bottled Drinking Water in Indonesia

dc.contributor.author	Nilasari, Irma
dc.contributor.author	Pratminingsih, Sri Astuti
dc.contributor.author	Saudi, Mohd Haizam Mohd
dc.date.accessioned	2021-02-09T02:47:22Z
dc.date.available	2021-02-09T02:47:22Z
dc.date.issued	2020
dc.description.abstract	Aqua is a market leader in bottled drinking water industry in Indonesia. However, although AQUA hold the position as number one in top brand index (TBI) in Indonesia, data from www.topbrand-award.com shows that from 2016 until 2019 the TBI rank of AQUA is decreasing. The present study is aimed to focus in exploring brand loyalty in respect to brand credibility and brand commitment. The result shows that brand credibility and brand commitment positively influence brand loyalty. Brand commitment is proven as a mediator to the relationship between brand credibility and brand loyalty. The present study proposes some practical implications.	en_US
dc.identifier.issn	1475-7192
dc.identifier.uri	http://repository.widyatama.ac.id/xmlui/handle/123456789/12247
dc.language.iso	en	en_US
dc.publisher	International Journal of Psychosocial Rehabilitation, Vol.24, Issue 02	en_US
dc.subject	Brand Credibility	en_US
dc.subject	Brand Commitment	en_US
dc.subject	Brand Loyalty	en_US
dc.subject	AQUA	en_US
dc.subject	Indonesia	en_US
dc.title	THE MEDIATING EFFECT OF BRAND COMMITMENT ON THE RELATIONSHIP BETWEEN BRAND CREDIBILITY AND BRAND LOYALTY: Case Study of Aqua Bottled Drinking Water in Indonesia	en_US
dc.type	Article	en_US

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Name:: Irma Nilasari - The Mediating Effect of Brand Commitment on The Relationship Between Brand Credibility and Brand Loyalty Case Study of Aqua Bottled Drinking Water in Indonesia.pdf
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