EFFECT OF GREEN MARKETING, PRODUCT KNOWLEDGE AND BRAND PERSONALITY ON PURCHASING DECISIONS (Study Case The Body Shop)

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dc.contributor.authorGustiani, Livia Garda F.
dc.contributor.authorJihan, Alma A.N.
dc.contributor.authorFasya, Salsabila F.
dc.contributor.authorAzzahra, Nadhira R.
dc.contributor.authorRahmawaty, Jihan P.
dc.contributor.authorPadmakusumah, Rizal Ramdan
dc.date.accessioned2023-01-16T09:28:51Z
dc.date.available2023-01-16T09:28:51Z
dc.date.issued2022
dc.description.abstract-en_US
dc.identifier.urihttp://repository.widyatama.ac.id/xmlui/handle/123456789/15582
dc.language.isoenen_US
dc.publisherWIBEST-IIIen_US
dc.subjectGreen Marketingen_US
dc.subjectProduct Knowledgeen_US
dc.subjectBrand Personalityen_US
dc.subjectPurchasing Decisionsen_US
dc.titleEFFECT OF GREEN MARKETING, PRODUCT KNOWLEDGE AND BRAND PERSONALITY ON PURCHASING DECISIONS (Study Case The Body Shop)en_US
dc.typeArticleen_US
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